MarTech Today: LiveRamp adds data quality scoring, geotargeting bottom feeders & GDPR complaints filed against Facebook, others

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web.

From MarTech Today:

• LiveRamp adds outside quality scoring to its third-party data marketplace
  May 30, 2018 by Barry Levine
  The first outside provider, Lucid, tests the third-party data segments against panel-based surveys that are linked by cookies.
• Geotargeting bottom feeders threaten entire data ecosystem
  May 30, 2018 by Greg Sterling
  NPR story focuses on geofencing hospitals and serving mobile ads for personal injury attorneys.
• EU’s disruptive ‘copyright reform’ moves closer to passage
  May 30, 2018 by Greg Sterling
  Legislation seeks to clean up copyright but also to subsidize traditional media at the expense of internet companies.
• French group files GDPR complaints against Facebook, Google, Apple, Amazon, LinkedIn
  May 30, 2018 by Greg Sterling
  The issue of ‘forced consent’ is at the center of the seven complaints.

From Marketing Land:

• DoubleClick Bid Manager opens up digital audio ad buying globally
  May 30, 2018 by Ginny Marvin
  Advertisers can buy digital audio ad inventory programmatically on Spotify, TuneIn, SoundCloud and Google Play Music.

From Around The Web:

• Announcing SparkToro “Trending” — a Front Page for the Web Marketing World, SparkToro
• Blockchain poised to ‘revolutionize’ retail, Deloitte says, Retail Dive
• How AI Helped One Retailer Reach New Customers, Harvard Business Review
• How to Edit Your Images for Social Media, Social Media Explorer
• How to Run a Conversion Optimization Audit on Your Website, Crazy Egg
• Take a crash course in AI for marketing, Bing Ads
• What Are the Different Types of DXPs? Understanding Digital Experience Platform Models, CMS Wire
• What Does The Future Of The Marketing Clouds Hold?, AdExchanger