MarTech Today: Lightstreams’ solution for too-public blockchains, human-computer interaction for ads & Grapeshot’s contextual targeting for video ads
Dig deeper into Digital transformation: What is digital transformation? Breaking down the digital transformation of today’s customer journeys It’s time for CMOs to talk business MarTech’s digital transformation experts to follow Here’s our recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Lightstreams […]
Barry Levine on May 21, 2018 at 9:00 am | Reading time: 2 minutes
Here’s our recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web.
From MarTech Today:
- Lightstreams seeks to solve a blockchain vulnerability: It’s too public
May 18, 2018 by Barry Levine
The startup is out with a network that offers decentralized storage controlled by blockchain-based smart contracts that grant or block granular access. - Human-computer interaction and digital advertising
May 18, 2018 by Peter Minnium
Columnist Peter Minnium explains the increasingly important field of HCI and its effect on the marketing environment. - The MarTech Minute: Centro integrates with Tapad, Madison Logic partners with Market & more
May 18, 2018 by Robin Kurzer
The martech week in review: News and announcements in marketing technology this week that you might have missed. - Becoming customer-centric: A tale of a NextGen MO organization
May 18, 2018 by Debbie Qaqish
Contributor Debbie Qaqish describes the structure of a company taking marketing operations to the next level. - Oracle-owned Grapeshot launches a contextual targeting solution for video ads
May 18, 2018 by Barry Levine
Called Video Context, it employs automated transcriptions from video content’s audio tracks to categorize the video for instream ad placement. - This week in GDPR
May 18, 2018 by Robin Kurzer
A weekly wrap-up of how companies are preparing for the General Data Protection Regulation.
From Marketing Land:
- Pause underperforming ads with this updated AdWords script
May 18, 2018 by Daniel Gilbert
If you are running tests on your ads but don’t know how to interpret the results, contributor Daniel Gilbert has an updated AdWords script to help you pick which ads are performing best.
From Around The Web:
- Could the Breadcrumb Technique Help Boost Your Landing Page Conversions?, Unbounce
- How the Fall of Klout Marks the Rise of Advanced Social Media Analytics, CMS Wire
- Use AI to Predict What Your Customers Will Do Next, MarketingProfs
- Why retailers should create product landing pages for their shoppable social posts, Econsultancy
Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.
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