MarTech Today: How Lenovo uses martech, getting display measurement right & more
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From Marketing Land: How Lenovo uses martech to build unified campaigns around its separate business groups May 12, 2017 by Amy Gesenhues A CMO’s View with David Roman, Lenovo’s Chief Marketing Officer Why it’s […]
Barry Levine on May 15, 2017 at 9:00 am | Reading time: 1 minute
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web.
From Marketing Land:
- How Lenovo uses martech to build unified campaigns around its separate business groups
May 12, 2017 by Amy Gesenhues
A CMO’s View with David Roman, Lenovo’s Chief Marketing Officer - Why it’s more vital than ever to get display measurement right
May 12, 2017 by James Collins
As marketers continue to push for better ad transparency, columnist James Collins explains why now, more than ever, you need to be able to understand the true value of your display marketing.
From Around The Web:
- Code eats copy for breakfast: Human copywriters are doomed, Digiday
- Podium Receives $32 Million Series A Investment From Accel, Summit Partners, and GV (Formerly Google Ventures) to Launch New Interaction Platform, Business Wire
- Love Connection: How Brands Are Using AI to Find Influencers, AdAge
- AMP: The Last Hope For A Well-Monetized Open Mobile Web, AdExchanger
- The Evolution of Location-Based Targeting, Street Fight
- Brands: Are You Prepared for a Social Media Security Breach?, Adweek
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Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.