MarTech Today: Leanplum buys Connecto, Sweet offers Sugar & Ad ID integrates with DigiTrust

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web.

From MarTech Today:

• Mobile marketer Leanplum buys Connecto’s conversational marketing
  Jun 20, 2018 by Barry Levine
  The acquisition of the Bulgarian firm boosts Leanplum’s goal of making conversations a central feature for maintaining brand relationships with customers.
• Reverse-engineering GDPR: Why our intentions shape our reality
  Jun 20, 2018 by Kristoffer Nelson
  Contributor Kristoffer Nelson suggests you learn to stop worrying and love GDPR, because the new consumer-friendly data environment is here to stay.
• Advanced AdWords Strategies to Personalize Experiences and Drive Revenue
  Jun 20, 2018 by Digital Marketing Depot
  Paid search is brutally competitive. Everyone is using the same tactics to drive conversions. How do you separate your AdWords campaigns from your competitors’ to acquire more customers at a lower CPL? The answer is with personalization. There are new data-driven strategies you can use to target the right audience with the right AdWords campaign […]
• Tokenized loyalty platform Sweet offers Sugar tokens to energize fans
  Jun 20, 2018 by Barry Levine
  The platform is one of the first to actually deploy reward tokens for stimulating brand fervor.
• Advertiser ID Consortium integrates with IAB Tech Lab’s DigiTrust ID
  Jun 20, 2018 by Ginny Marvin
  The integration gives members access to the non-profit’s solution for standardized identity.

From Marketing Land:

• Facebook gives autoplay video ads in Messenger a go
  Jun 20, 2018 by Amy Gesenhues
  A Facebook spokesperson says they’re in the “beginning stages” of placing video ads in Messenger.
• Advertisers will soon have AdWords tools to test & measure creative elements of YouTube video ads
  Jun 20, 2018 by Amy Gesenhues
  YouTube’s new creative suite — which includes Video Experiments, Video Creative Analytics, YouTube Director Mix and Video Ad Sequencing — is still in beta.
  
• After data leak, 3 of 4 US carriers vow to stop selling user location to third parties
  Jun 20, 2018 by Greg Sterling
  The widespread use of location in the third party data ecosystem is almost completely opaque to consumers.

From Around The Web:

• 9 Evergreen Content Formats for Long-Term Success [Examples], Content Marketing Institute
• Announcing the Art and Science of Bing Shopping Campaigns webcast, Bing
• How Many Customers Are You Losing Because of Bad UX?, Post Funnel

Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.

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About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.