MarTech Today: Jaywing’s Archetype predictive engine, how SMEs are preparing for GDPR & OpenX will ban non-ads.txt publishers
Here’s our recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Jaywing launches neural net-powered Archetype predictive engine for non-technical marketers Feb 2, 2018 by Barry Levine The UK-based marketing firm says the new engine has greater accuracy and flexibility than standard prediction […]
Barry Levine on February 5, 2018 at 9:00 am | Reading time: 2 minutes
Here’s our recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web.
From MarTech Today:
- Jaywing launches neural net-powered Archetype predictive engine for non-technical marketers
Feb 2, 2018 by Barry Levine
The UK-based marketing firm says the new engine has greater accuracy and flexibility than standard prediction tools. - The MarTech Minute: Kitewheel partners with Zeta, DialogTech adds Bing integration and more
Feb 2, 2018 by Robin Kurzer
The martech week in review: News and announcements in marketing technology this week that you might have missed. - How are SMEs preparing for GDPR?
Feb 2, 2018 by Robin Kurzer
Lack of awareness is rampant, but SMEs in the know are taking the regulation seriously. - Amazon posted $60.5 billion in Q4 revenues & ad business grew 60%
Feb 2, 2018 by Greg Sterling
Amazon’s “other” revenues, which include advertising, grew to $1.7 billion. - With 54% of comScore 1000 publishers adopting ads.txt, OpenX says it will start banning unauthorized inventory
Feb 2, 2018 by Ginny Marvin
The ad exchange will implement the new policy in full by the end of this quarter. - After News Feed change, publishers see potential in Facebook Groups but are wary of going all-in
Feb 2, 2018 by Tim Peterson
Publishers are experimenting with Facebook Groups — which foster the meaningful interactions Facebook is prioritizing — but want to make sure the investments pay off. - We’ve got omnichannel all wrong
Feb 2, 2018 by Lewis Gersh
Columnist Lewis Gersh discusses the misconceptions surrounding omnichannel marketing and the direction that marketers need to be heading with it.
From Marketing Land:
- Sharing on social in the wake of Facebook’s recent algorithm update: what you need to know
Feb 2, 2018 by Rachel Lindteigen
If you’re worried about Facebook’s changes to its News Feed, don’t panic just yet. Columnist Rachel Lindteigen shares ways to expand the reach of your content in the wake of the update.
- Twitter gives developers full access to its entire archive of tweets
Feb 2, 2018 by Robin Kurzer
Businesses can now identify and analyze Twitter trends in customer sentiment over time..
From Around The Web:
- 4 Ways Marketing Automation Can Increase Productivity, Social Media Explorer
- How much do marketing technology and operations professionals make?, Chief Marketing Technologist
- Retail spending on AI to reach $7.3B by 2022, Retail Dive
Contributing authors are invited to create content for MarTech and are chosen for their expertise and contribution to the search community. Our contributors work under the oversight of the editorial staff and contributions are checked for quality and relevance to our readers. MarTech is owned by Semrush. Contributor was not asked to make any direct or indirect mentions of Semrush. The opinions they express are their own.
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About the author
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Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.