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MarTech » Digital Transformation » MarTech Today: Jaywing’s Archetype predictive engine, how SMEs are preparing for GDPR & OpenX will ban non-ads.txt publishers

MarTech Today: Jaywing’s Archetype predictive engine, how SMEs are preparing for GDPR & OpenX will ban non-ads.txt publishers

Here’s our recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Jaywing launches neural net-powered Archetype predictive engine for non-technical marketers Feb 2, 2018 by Barry Levine The UK-based marketing firm says the new engine has greater accuracy and flexibility than standard prediction […]

Barry Levine on February 5, 2018 at 9:00 am

Here’s our recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web.

From MarTech Today:

  • Jaywing launches neural net-powered Archetype predictive engine for non-technical marketers
    Feb 2, 2018 by Barry Levine
    The UK-based marketing firm says the new engine has greater accuracy and flexibility than standard prediction tools.
  • The MarTech Minute: Kitewheel partners with Zeta, DialogTech adds Bing integration and more
    Feb 2, 2018 by Robin Kurzer
    The martech week in review: News and announcements in marketing technology this week that you might have missed.
  • How are SMEs preparing for GDPR?
    Feb 2, 2018 by Robin Kurzer
    Lack of awareness is rampant, but SMEs in the know are taking the regulation seriously.
  • Amazon posted $60.5 billion in Q4 revenues & ad business grew 60%
    Feb 2, 2018 by Greg Sterling
    Amazon’s “other” revenues, which include advertising, grew to $1.7 billion.
  • With 54% of comScore 1000 publishers adopting ads.txt, OpenX says it will start banning unauthorized inventory
    Feb 2, 2018 by Ginny Marvin
    The ad exchange will implement the new policy in full by the end of this quarter.
  • After News Feed change, publishers see potential in Facebook Groups but are wary of going all-in
    Feb 2, 2018 by Tim Peterson
    Publishers are experimenting with Facebook Groups — which foster the meaningful interactions Facebook is prioritizing — but want to make sure the investments pay off.
  • We’ve got omnichannel all wrong
    Feb 2, 2018 by Lewis Gersh
    Columnist Lewis Gersh discusses the misconceptions surrounding omnichannel marketing and the direction that marketers need to be heading with it.

From Marketing Land:

  • Sharing on social in the wake of Facebook’s recent algorithm update: what you need to know
    Feb 2, 2018 by Rachel Lindteigen
    If you’re worried about Facebook’s changes to its News Feed, don’t panic just yet. Columnist Rachel Lindteigen shares ways to expand the reach of your content in the wake of the update.
  • Twitter gives developers full access to its entire archive of tweets
    Feb 2, 2018 by Robin Kurzer
    Businesses can now identify and analyze Twitter trends in customer sentiment over time..

From Around The Web:

  • 4 Ways Marketing Automation Can Increase Productivity, Social Media Explorer
  • How much do marketing technology and operations professionals make?, Chief Marketing Technologist
  • Retail spending on AI to reach $7.3B by 2022, Retail Dive

New on MarTech

    Native video tops social media in brand awareness study
    Worsening economy has more shoppers getting online info before making in-store purchases
    Getting started with the Agile Marketing Navigator: Building a Marketing Backlog
    3 ways to dominate with Google Auction Insights and search intelligence
    Webinar: Work smarter, not harder, to give customers what they want

About The Author

Barry Levine
Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.

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