MarTech Today: IVEP’s new interactive video platform, our guide to iPaaS & Microsoft 365’s info protection strategy for GDPR

Here’s our recap of what happened in marketing techology, as reported on MarTech Today, MarTech and other places across the web.

From MarTech Today:

• The IVEP Association is readying an ambitious new smart video platform for web and TV
  Feb 23, 2018 by Barry Levine
  Transactions will be recorded onto blockchain, and tokens are intended to incentivize publishers and boost consumer loyalty.
• The MarTech Minute: Adobe updates Analysis Workspace, 3C deploys RCS messaging and more
  Feb 23, 2018 by Robin Kurzer
  The martech week in review: News and announcements in marketing technology this week that you might have missed.
• The pros and cons of marketing operations as a corporate vs. field function
  Feb 23, 2018 by Debbie Qaqish
  Should your marketing operations be centralized, or should field offices be autonomous? Contributor Debbie Qaqish explores the risks and benefits of different approaches.
• New MarTech Today report: A Marketer’s Guide to Integration Platform as a Service (iPaaS)
  Feb 23, 2018 by Barry Levine
  It’s a long name for tools that act as data switchboards, with different added features.
• Microsoft 365 releases GDPR compliance and info protection features for its customers
  Feb 23, 2018 by Robin Kurzer
  The company is rolling out updates to its Compliance Manager and making it available to a more general audience.
• Industry leaders rank brand safety the most important media quality metric
  Feb 23, 2018 by Robin Kurzer
  Despite the risk, the industry sees opportunity in cross-device and programmatic campaigns.

From Marketing Land:

• Report: Facebook leads other platforms for app-install ROI in performance index
  Feb 23, 2018 by Greg Sterling
  However, Google is gaining and Twitter has the best long-term retention.
  
• Facebook is removing 20 outdated, redundant ad metrics; adding methodology labels
  Feb 22, 2018 by Ginny Marvin
  The changes are part of an effort to improve transparency and clarity of ad measurement on the social network.

From Around The Web:

• Tubular Labs Announces Second Annual Global VideoAces Awards, Business Wire
• 360-Degree Video Versus Regular Video, MarketingProfs
• GDPR: A Deeper Look At the Data Protection Officer Role, CMS Wire
• The Biggest Changes Coming with the GDPR, Marketo