MarTech Today: IdentityLink for TV, knowing your customer & the coming of 5G

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.

From MarTech Today:

• LiveRamp’s IdentityLink expands to a new frontier: Television
  Mar 5, 2018 by Barry Levine
  Through its service for matching people’s data sets, LiveRamp wants to help advertisers conquer television’s many platform variations.
• How well do you know your customer?
  Mar 5, 2018 by Evan Magliocca
  You may think you know your customer, but what is your understanding based on? Contributor Evan Magliocca lays out some of the ways brands’ insights fall short.

From Marketing Land:

• Report: 5G will drive $12 billion in new mobile commerce revenue by 2021
  Mar 5, 2018 by Greg Sterling
  Adobe report: Smartphone traffic is growing but visits are shorte
  

From Around The Web:

• How to Use Live Video in a Product Launch: 7 Ways, Social Media Examiner
• Mobile Data Has A Quality Control Problem, AdExchanger

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.