Martech: Martech is Marketing Logo
  • Topics
    Digital Transformation
    Marketing Operations
    Data
    Customer & Digital Experience
    Performance Marketing
    Marketing Management
    Special Reports
    MarTech Topics
  • Conference
  • Webinars
  • Intelligence Reports
  • White Papers
  • What is MarTech
    Mission
    Staff
    Newsletter
    Search Engine Land
    Third Door Media

Processing...Please wait.

MarTech » Digital Transformation » MarTech Today: Ibotta’s app-to-app affiliate program, predictive analytics platforms & Revuze’s AI-powered ‘brand health indicator’

MarTech Today: Ibotta’s app-to-app affiliate program, predictive analytics platforms & Revuze’s AI-powered ‘brand health indicator’

Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web. From Marketing Land: Ibotta launches ‘first app-to-app affiliate program’ Aug 31, 2016 by Barry Levine Moving beyond its previous playing field, the mobile shopping app is announcing customer cashback rewards for making purchases in […]

Barry Levine on September 2, 2016 at 9:00 am

martech today logo

Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web.

From Marketing Land:

  • Ibotta launches ‘first app-to-app affiliate program’
    Aug 31, 2016 by Barry Levine
    Moving beyond its previous playing field, the mobile shopping app is announcing customer cashback rewards for making purchases in other apps.
  • [PODCAST] Marketing Land Live #26: A Google & local search roundtable conversation
    Sep 1, 2016 by Matt McGee
    In this week’s podcast, we bring in four local search experts who’ll be speaking at SMX East to talk about several of the current trends affecting small and local businesses.
  • When you buy marketing software, know that you are buying into an ecosystem
    Sep 1, 2016 by Jeffrey L. Cohen
    The right martech can make or break your organization. Columnist Jeffrey L. Cohen explains why a well-connected tech stack and an open platform are key to marketing success.
  • Facebook pressures advertisers to cut mobile page load speeds or it’ll cut their reach
    Aug 31, 2016 by Tim Peterson
    Facebook wants to make mobile ad links load faster, so it will start pre-loading them and push advertisers to make them load even quicker.
  • Everything you need to know about predictive marketing analytics platforms
    Aug 31, 2016 by Digital Marketing Depot
    “B2B Predictive Marketing Analytics Platforms: A Marketer’s Guide” is the source for the latest trends, opportunities and challenges facing the market for predictive marketing tools.
  • AI-powered Revuze enters US market to help brands figure out what’s bothering customers
    Sep 1, 2016 by Barry Levine
    The Israel-based company says its ‘brand health indicator’ tool doesn’t need the hand-holding required by other customer analysis platforms.
  • Fixing historical redirects using Wayback Machine APIs
    Sep 1, 2016 by Patrick Stox
    Columnist Patrick Stox believes that fixing historical redirects is often an easy way to achieve some quick wins, and this column shows you how to do just that using the Wayback Machine CDX Server API.

From Around The Web:

  • Are Companies Far Along in Their Predictive Analytics Implementation?, www.emarketer.com
  • Amazon ends its student loan partnership with Wells Fargo, six weeks after launch, techcrunch.com
  • Apple transforms Turi into dedicated machine learning division to build future product features, 9to5mac.com
  • Improving the User Experience by Rearranging the WordPress Post Editor, wptavern.com
  • Responsive Images In WordPress With Art Direction, www.smashingmagazine.com
  • More Marketers Use Proximity Tech, Beacons, to Get Closer to the Action, www.emarketer.com
  • What Lies Ahead for Adtech and Martech in H2 2016?, www.martechadvisor.com
  • Android developers can now nominate their apps and games for Google Play Early Access, venturebeat.com
  • Why a bot store is not an app store and developers should think twice, venturebeat.com

New on MarTech

    How clean, organized and actionable is your data?
    Replacement Survey: The top 5 solutions replaced
    What’s the biggest hidden secret in Google Ads?
    Native video tops social media in brand awareness study
    Worsening economy has more shoppers getting online info before making in-store purchases

About The Author

Barry Levine
Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.

Related Topics

Digital Transformation

Get the daily newsletter digital marketers rely on.

Processing...Please wait.

See terms.

ATTEND OUR EVENTS The MarTech Conference logo.

September 28-29, 2022: Fall

Start Training Now: Master Classes

Start Discovering Now: Spring



The SMX Conference logo.

Start Training Now:: SMX Advanced

November 14-15, 2022: SMX Next

March 8-9, 2022: Master Classes

Webinars

Agencies: Grow Revenue Streams Through Web Accessibility & Compliance

Protect Your Paid Advertising Spend Against Ad Fraud and Invalid Traffic

Build an Integrated Search Strategy Across Google, Amazon and YouTube

See More Webinars
Intelligence Reports

Enterprise SEO Platforms: A Marketer’s Guide

Enterprise Identity Resolution Platforms

Email Marketing Platforms: A Marketer’s Guide

See More Intelligence Reports
Featured White Paper

Site Search 101

See More Whitepapers

Receive daily marketing news & analysis.

Processing...Please wait.

Topics

  • Transformation
  • Operations
  • Data
  • Experience
  • Performance
  • Management
  • All Topics
  • Home

Our Events

  • MarTech
  • Search Marketing Expo - SMX

About

  • What is MarTech
  • Contact
  • Privacy
  • Terms Of Use
  • Marketing Opportunities
  • Staff

Follow Us

  • Facebook
  • Twitter
  • LinkedIn
  • Newsletters
  • RSS

© 2022 Third Door Media, Inc. All rights reserved.