MarTech Today: Google’s RankBrain, Chute’s New Eyes & Amazon Echo Gets Smarter
Here’s our daily recap of what happened in marketing technology, as reported on MarTech and other places across the Web. From Marketing Land: RankBrain: How Google Is Using Artificial Intelligence To Rank Web Pages Oct 27, 2015 by Greg Finn The days of a hand-crafted human search algorithm may soon be over. Google has announced […]
Barry Levine on October 28, 2015 at 9:00 am | Reading time: 2 minutes
Here’s our daily recap of what happened in marketing technology, as reported on MarTech and other places across the Web.
From Marketing Land:
- RankBrain: How Google Is Using Artificial Intelligence To Rank Web Pages
Oct 27, 2015 by Greg Finn
The days of a hand-crafted human search algorithm may soon be over. Google has announced RankBrain, a new artificial intelligence that is now processing a “very large fraction” of searches each day. - UGC Platform Chute Can Now See
Oct 27, 2015 by Barry Levine
New machine vision allows brands to find logos, objects or scenes in user-generated imagery, for deployment to social accounts and conversations. - Amazon Echo Gets Smarter With Local Business Listings From Yelp
Oct 27, 2015 by Matt McGee
Give Echo an address, and it’ll let you know what local businesses are nearby — plus their addresses, phone numbers, hours of operation and more. - Predictive Marketing Platform AgilOne Tunes Up Its Predictions Of Customer Lifetime Value
Oct 27, 2015 by Barry Levine
Instead of estimating Lifetime Value of a customer based on past history, its new Predicted Lifetime Value estimates what she could spend if encouraged. - FAQ: All About The New Google RankBrain Algorithm
Oct 27, 2015 by Danny Sullivan
Google’s using a machine learning technology called RankBrain to help deliver its search results. Here’s what’s we know about it so far.
From Around The Web:
- EU, U.S. Agree in Principle on New Data-Transfer Pact, www.wsj.com
- Clean Up Your Conversion Tracking with the New Facebook Pixel, www.wordstream.com
- Server-Side Vs. Client-Side A/B Testing Tools: What’s The Difference?, conversionxl.com
- 21 Item Google Analytics Checklist When Changing Your Domain, www.e-nor.com
- Breaking: Judge dismisses Verisign’s lawsuit against .XYZ, domainnamewire.com
- Domain phishing: Why it’s happening & How to protect yourself, domainnamewire.com
- 86 Percent of Predictive Analytics Users Report Tangible Gains, PR Newswire
- Abakus and Tapad Partner for Cross-Device Attribution, www.prnewswire.com
- 10 social and content technology trends in 2015, www.razorsocial.com
- 5 Ideas for Connecting In-Store Data to Your Marketing Automation Platform, www.silverpop.com
- Implementation Is The Destination: Slowing Down Can Boost The Value Of Ad Tech, adexchanger.com
Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.
Related stories
New on MarTech