MarTech Today: Google joins IAB Framework, IAB releases Data Transparency Framework & Apple launches a privacy portal
Dig deeper into Digital transformation: What is digital transformation? Breaking down the digital transformation of today’s customer journeys It’s time for CMOs to talk business MarTech’s digital transformation experts to follow Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: […]
Barry Levine on May 24, 2018 at 9:00 am | Reading time: 2 minutes
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web.
From MarTech Today:
- Google to join IAB Europe’s Transparency and Consent Framework
May 23, 2018 by Robin Kurzer
But questions and concerns about Google’s GDPR-compliance plans and guidance to publishers remain as the company prepares for a meeting with publishers on Thursday. - Telaria launches ‘first complete video ad platform’ for OTT
May 23, 2018 by Barry Levine
Formerly known as Tremor Video, the video SSP is now adding ad serving and analytics to its repertoire. - IAB Tech Lab releases a Data Transparency Framework
May 23, 2018 by Barry Levine
The proposed standards would establish a kind of ‘ingredients label’ for audience segments. - Ahead of GDPR, Apple gives EU users a way to download their data histories
May 23, 2018 by Robin Kurzer
The privacy portal launches just days before EU’s GDPR goes into full effect on May 25. - Answers to email marketers’ niggling questions about GDPR
May 23, 2018 by Kyle Henderick
Contributor Kyle Henderick consults with his colleague to dispel likely areas of confusion about the data regulation.
From Marketing Land:
- NinthDecimal’s new Visit Metrics turn O2O data into ‘always-on’ optimization tool
May 23, 2018 by Greg Sterling
Visit Metrics complement existing offline Attribution Metrics and give marketers tools to adjust campaigns depending on their objectives. - Insights from 130 agencies — The State of Email Marketing
May 23, 2018 by Digital Marketing Depot
Email marketing is an oldie but goodie, and it just keeps getting better with marketing automation. Agencies love email marketing, since it performs well at a low cost. SharpSpring gathered insights from 130 agencies to find out: How agencies evaluate platforms. What an agency’s objectives are when implementing a platfor
From Around The Web:
- Build More Effective Ad Creative Using Data and Insights, Facebook Business
- Hard Questions: What’s Facebook’s Strategy for Stopping False News?, Facebook Newsroom
- Snap is launching an accelerator to invest in new media businesses, Recode
- Twitter adds candidate labels ahead of midterm elections, Axios
Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.
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