MarTech Today: Facebook Video Ad Features, Twitter’s New Timeline & Wikidata 101

Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web.

From Marketing Land:

• Facebook Releases New Video Ad Features, Including Automated Captions
  Feb 10, 2016 by Ginny Marvin
  Plus more research and tips on making the most of video campaigns on Facebook, where most visitors are watching on smartphones.
• A Look Ahead To Our Upcoming #SMX Conference & Search Marketing Expo
  Feb 10, 2016 by Chris Sherman
  Search Marketing Expo returns to San Jose, California March 1–3, 2016. Here’s a preview of what to expect if you attend the next SMX West event!
• John Sculley To Marketers: Don’t “Worry About The Technology,” Focus On The Customer
  Feb 10, 2016 by Barry Levine
  The ex-head of Apple and Pepsi adds his backing to the idea that companies are no longer in control.
• Report: Established App Markets Transitioning Away From Download Revenue And Toward Usage
  Feb 10, 2016 by Barry Levine
  The first forecast report from app tracker App Annie sees the growth in app store downloads coming from emerging markets.
• What Twitter’s New Timeline Means For Brands And Advertisers
  Feb 10, 2016 by Ginny Marvin
  Twitter’s new algorithmic timeline became available globally on Wednesday. Twitter has been the place where brands can connect with users in the moment. What happens when the top of users’ timeline isn’t completely live anymore?
  
• Twitter Launches New Timeline Featuring Top Past Tweets
  Feb 10, 2016 by Ginny Marvin
  Twitter launched its hotly rumored new timeline on Wednesday that has had users nervous that live Twitter will become a thing of the past.
  
• FAQ: All About How Twitter’s “New Improved” Timeline Works
  Feb 10, 2016 by Ginny Marvin
  Twitter rolls out its new timeline that puts tweets users missed at the top of their feeds to improve engagement. Here’s what we know so far.
• Finally! Brands Can Edit Their Knowledge Graph Cards In Google
  Feb 10, 2016 by Greg Finn
  A lon-awaited change to Google’s Knowledge Graph data will put some power back in the hands of the brands.
• Digital Customer Service Is Becoming A Fully Realized Marketing Channel
  Feb 9, 2016 by Barry Levine
  Predictive analytics, self-service knowledge bases and personalization are turning the reactive interaction into a marketing opportunity.
• 8-Step Road Map to a World-Class Social Media Governance Program
  Feb 9, 2016 by Digital Marketing Depot
  Today, the average enterprise manages more than 300 social media accounts and more than a half-million social media posts by users on branded pages — but not all of this activity is positive. There has been a 7X increase in spam messages. The number of unauthorized social media accounts has also skyrocketed.
• Wikidata 101
  Feb 10, 2016 by Clay Cazier
  Columnist Clay Cazier guides you through the basics of Wikidata, explaining what it is, why it matters to SEO professionals and how you can leverage it.

From Around The Web:

• The User-Centered Design Process, www.usertesting.com
• Inbox Preview, API Improvements, and More in Our Latest Release, blog.mailchimp.com
• Magisto Expands Video Platform into Small Business, www.businesswire.com
• Merkle Acquires dbg, a UK-based Marketing Solutions Agency, www.merkleinc.com
• Ad tech is trying to figure out the ROI of emojis, digiday.com
• AMP: Supporting paywalls and subscriptions, amphtml.wordpress.com
• Building A First-Class App That Leverages Your Website, www.smashingmagazine.com
• Mobilegeddon – where are we now?, blog.affiliatewindow.com

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.