MarTech Today: Facebook rolls out GDPR, voice agents need new strategies & Snapchat offers new Shoppable AR Lenses

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.

From MarTech Today:

• Facebook starts to roll out GDPR notifications and consent requests
  Apr 18, 2018 by Greg Sterling
  The company may have an uphill battle ahead to get users to share personal data.
  
• Report: More than 75 percent of US companies concerned about meeting GDPR deadline
  Apr 18, 2018 by Robin Kurzer
  A NetApp survey of global marketers found that a startling number of businesses still are not ready for the EU regulation.
• Voice agents and interfaces will require many new marketing strategies
  Apr 18, 2018 by Barry Levine
  Marketers are only now getting a glimpse of the many approaches that will be required for the many kinds of voice interactivity.
  
• MarTech Today’s GDPR guide for marketers is now available
  Apr 18, 2018 by Robin Kurzer
  We created this easy-to-understand resource especially for marketers, highlighting what’s important to know about the upcoming EU data privacy legislation.
• Marketers must get geeky about campaign lift and control groups. Here’s why
  Apr 18, 2018 by Gladys Kong
  When you ask your vendors about lift, ask them about the composition of the control group. Contributor Gladys Kong explains why sophisticated targeting methods make this question more important than ever.

From Marketing Land:

• Facebook reopens review process for Instant Games & Messenger apps
  Apr 18, 2018 by Amy Gesenhues
  After halting app reviews following the Cambridge Analytica crisis, Facebook is reopening its process — but will people trust the apps?
• Facebook’s ‘Premieres’ video format will let publishers post prerecorded video as live footage
  Apr 18, 2018 by Amy Gesenhues
  Facebook says its new video format is currently being tested among a group of creators, publishers and shows, with a wider rollout happening soon.
• Snapchat broadens its ad options with new Shoppable AR Lenses for brands
  Apr 18, 2018 by Amy Gesenhues
  Advertisers will now be able to add a ‘Buy Now,’ ‘Watch’ or ‘Install Now’ button to their branded Lenses.

From Around The Web:

• A New Beginning For In-App Measurement, AdExchanger
• From transparency to in-housing: The 5 biggest issues facing the ad agency model, Digiday
• The Marketer’s Glossary of GDPR Terminology, Marketo

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.