MarTech Today: Facebook ad revenue, paid search tactics and the status of Google Attribution
Dig deeper into Digital transformation: What is digital transformation? Breaking down the digital transformation of today’s customer journeys It’s time for CMOs to talk business MarTech’s digital transformation experts to follow Here’s our recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: The […]
Barry Levine on February 1, 2019 at 9:00 am | Reading time: 2 minutes
Here’s our recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web.
From MarTech Today:
- The New 5Ps of Marketing
Jan 31, 2019 by Digital Marketing Depot
Do you remember the 5Ps of Marketing? Product, Place, People, Price and Promotion? For most of us in digital marketing, these may feel more than a little outdated. During this era of always-on, real-time marketing with a shifting regulatory landscape, there’s a new marketing mix that you need to be versed in. Join us as […] - Facebook ad revenue tops $16.6 billion, driven by Instagram, Stories
Jan 31, 2019 by Amy Gesenhues
According to Facebook’s fourth quarter earnings report for 2018, the average price of an ad decreased 2%, while ad impressions were up 34%.
From Marketing Land:
- 11 paid search tactics that drive quality inbound calls
Jan 31, 2019 by Digital Marketing Depot
Click-to-call and direct dialing from voice assistants is making it easier than ever for consumers to turn their digital transactions into conversations. But advances in artificial intelligence, new pay-per-click technology, and changing consumer habits mean you must re-imagine your paid search tactics. How can you stay ahead of the pack and make every dollar count? - Where is Google Attribution?
Jan 31, 2019 by Ginny Marvin
Google’s free attribution tool made a big splash in 2017. Where does it stand now?
From Around The Web:
- As Voice Gets Established, Brands Grapple with Implementation, Street Fight
- Tech-Driven Innovation: The Inevitable And Revolutionary Future Of IT, Forbes
- San Francisco could be the first to ban facial recognition, Wired
- Simple tech tweaks can make a big difference, Tech Radar
- Pushing AI Into The Mainstream, Semiconductor Engineering
Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.
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