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MarTech » Digital Transformation » MarTech Today: Evrythng’s blockchain-utilizing orchestration hub, malware in HTML 5 ads & Martech + Ad tech

MarTech Today: Evrythng’s blockchain-utilizing orchestration hub, malware in HTML 5 ads & Martech + Ad tech

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Evrythng launches a blockchain-utilizing orchestration hub for consumer products Jun 18, 2018 by Barry Levine The hub is designed to support tracking of product origins, unique product identities and user rewards. […]

Barry Levine on June 19, 2018 at 9:00 am

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web.

From MarTech Today:

  • Evrythng launches a blockchain-utilizing orchestration hub for consumer products
    Jun 18, 2018 by Barry Levine
    The hub is designed to support tracking of product origins, unique product identities and user rewards.
  • Media Trust warns of malware in HTML5 ads
    Jun 18, 2018 by Barry Levine
    It’s now booming, says this monitoring service of ads and other third-party code, and marketers need to get in control of their ads.

From Marketing Land:

  • Martech + Ad tech, Part 1: The tools to transform insight into action
    Jun 18, 2018 by Jose Cebrian
    Navigating the convergence of martech and ad tech isn’t for the faint-hearted, but contributor Jose Cebrian describes the possibilities now arising.
  • Google announces new features for retail advertisers at SMX Advanced
    Jun 18, 2018 by Ginny Marvin
    A new local inventory ad unit for GDN and product pricing benchmarks are among the announcements.

From Around The Web:

  • How Color and Typography Influence Consumers, Marketing Profs
  • How content marketing technology can support marketers, Skyword

New on MarTech

    AI and machine learning in marketing: Are you deploying the right models? 
    Google, NBCUniversal duking it out to be Netflix adtech provider
    My stack is bigger than your stack, so what?
    ActionIQ rebrands and launches CX Hub
    Old Navy to drop NFTs in July 4th promo update

About The Author

Barry Levine
Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.

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