MarTech Today: Evrythng’s blockchain-utilizing orchestration hub, malware in HTML 5 ads & Martech + Ad tech
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Evrythng launches a blockchain-utilizing orchestration hub for consumer products Jun 18, 2018 by Barry Levine The hub is designed to support tracking of product origins, unique product identities and user rewards. […]
Barry Levine on June 19, 2018 at 9:00 am | Reading time: 1 minute
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web.
From MarTech Today:
- Evrythng launches a blockchain-utilizing orchestration hub for consumer products
Jun 18, 2018 by Barry Levine
The hub is designed to support tracking of product origins, unique product identities and user rewards. - Media Trust warns of malware in HTML5 ads
Jun 18, 2018 by Barry Levine
It’s now booming, says this monitoring service of ads and other third-party code, and marketers need to get in control of their ads.
From Marketing Land:
- Martech + Ad tech, Part 1: The tools to transform insight into action
Jun 18, 2018 by Jose Cebrian
Navigating the convergence of martech and ad tech isn’t for the faint-hearted, but contributor Jose Cebrian describes the possibilities now arising.
- Google announces new features for retail advertisers at SMX Advanced
Jun 18, 2018 by Ginny Marvin
A new local inventory ad unit for GDN and product pricing benchmarks are among the announcements.
From Around The Web:
- How Color and Typography Influence Consumers, Marketing Profs
- How content marketing technology can support marketers, Skyword
Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.
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