MarTech Today: Evrythng’s blockchain-utilizing orchestration hub, malware in HTML 5 ads & Martech + Ad tech

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web.

From MarTech Today:

• Evrythng launches a blockchain-utilizing orchestration hub for consumer products
  Jun 18, 2018 by Barry Levine
  The hub is designed to support tracking of product origins, unique product identities and user rewards.
• Media Trust warns of malware in HTML5 ads
  Jun 18, 2018 by Barry Levine
  It’s now booming, says this monitoring service of ads and other third-party code, and marketers need to get in control of their ads.

From Marketing Land:

• Martech + Ad tech, Part 1: The tools to transform insight into action
  Jun 18, 2018 by Jose Cebrian
  Navigating the convergence of martech and ad tech isn’t for the faint-hearted, but contributor Jose Cebrian describes the possibilities now arising.
  
• Google announces new features for retail advertisers at SMX Advanced
  Jun 18, 2018 by Ginny Marvin
  A new local inventory ad unit for GDN and product pricing benchmarks are among the announcements.

From Around The Web:

• How Color and Typography Influence Consumers, Marketing Profs
• How content marketing technology can support marketers, Skyword

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.