MarTech Today: Email Marketing Integration, Mobile Devices Rule & SEOs Predict 2016

Here’s our daily recap of what happened in marketing technology, as reported on MarTech and other places across the web.

From Marketing Land:

• Yesmail Report: Email Marketers Need To Walk Before They Can Run
  Jan 11, 2016 by Barry Levine
  The survey shows that a third of marketers want email integrated with other channels, but many marketers still aren’t even collecting email addresses through websites, apps or in-store encounters.
• How To Make 2016 Your Best Content Marketing Year Ever
  Jan 11, 2016 by Quinn Whissen
  Are you ready to ramp up your content marketing strategy in 2016? Columnist Quinn Whissen reveals possible improvements that can help get you ahead of the curve.
• Game On: The 2016 Marketing Land #HashtagBowl Is Coming Soon
  Jan 11, 2016 by Matt McGee
  For the fifth straight year, we’ll be tracking social media visibility in Super Bowl TV commercials. Here’s what to expect from that and all of our pre-game and post-game marketing coverage.
• Total Holiday E-Commerce: $69 Billion, Mobile $12.7 Billion — comScore
  Jan 10, 2016 by Greg Sterling
  Mobile devices dominated the holiday shopping season, outpacing the PC in driving traffic to e-commerce sites and being used as shopping companions in physical stores. In addition, mobile commerce also grew significantly from 2014 (59 percent), though perhaps not as much as one might have anticipated.
• 78% Of SEOs Believe That 2016 Is Going To Be A “Great” Year For Business
  Jan 11, 2016 by Myles Anderson
  What does this year have in store for local search engine optimization professionals? Columnist Myles Anderson shares results from BrightLocal’s Local SEO Industry Survey, which may provide some insights.

From Around The Web:

• The 2015 Analytics Software Market, techcrunch.com
• My Issues With WordPress…and How I Fixed Them!, www.ducttapemarketing.com
• The Top Blogger Plugins You Need To Know About, thepma.org
• Apple News App Is Off to a Rocky Start, Wall Street Journal
• 2016 Google Tracker: Everything Google is working on for the new year, arstechnica.com
• Apple Rolls Out New Betas Across Its Platforms, techcrunch.com
• The entire New York City subway system will have Wi-Fi by the end of 2016, www.theverge.com
• A Daunting Path For Danish Ad Tech Company Adform As It Enters The US Market, adexchanger.com
• How the Rise of Virtual Reality Could Impact Local Marketing, streetfightmag.com
• Oracle sinks its claws into Android, andreasgal.com
• R.I.P., BlackBerry OS, venturebeat.com
• Smartphone sales increase 53% to bypass tablets, www.mobilecommercedaily.com
• The Mobile App Divide, techcrunch.com
• Peach.cool is Friday’s hottest social network, www.theverge.com
• Photo Evidence Shows Facebook Is Building Messenger For Mac, techcrunch.com
• 2016 Will Be the Year That Sets the Stage for VR, adage.com
• Upworthy Lays Off 14 Staffers to Focus on Digital Video, www.adweek.com
• Yahoo Responds To Video Ad Fraud Allegations, adexchanger.com
• YouTube’s CES Keynote: Four Reasons Why Digital Video Will Win the Decade, www.reelseo.com

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.