MarTech Today: Dialpad buys TalkIQ, PulsePoint launches Genome & why your media decisions matter

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web.

From MarTech Today:

• • Dialpad buys TalkIQ and adds AI to UberConference and other services
    May 16, 2018 by Barry Levine
    The new features include Smart Notes, which immediately summarizes a call and generates a list of action items.
  • In largely symbolic vote, Senate rebukes FCC’s net neutrality rollback
    May 16, 2018 by Greg Sterling
    The House is unlikely to take up the legislation and so it becomes a campaign issue for the midterm elections.
  • Questions remain about GDPR enforcement in the US as the compliance deadline inches closer
    May 16, 2018 by Robin Kurzer
    The European law provides for regulatory oversight for its member states, but it’s unclear about who will enforce it outside the EU.
  • PulsePoint launches Genome to centralize data for healthcare advertising
    May 16, 2018 by Barry Levine
    The ad exchange says this is the first of its kind and that it answers “the call for unification of data for marketers.”
  • Our MarTech recap will make you want to come to Boston
    May 16, 2018 by MarTech Today
    It’s been a few weeks since MarTech® wrapped on the West Coast, which means two things: One: You should definitely catch up on the recaps and insights you may have missed. Keep reading below! Two: It’s time to get pumped for our next MarTech show! We’re returning to Boston October 1-3. Registration is open, and […]
  • Why your media decisions matter for campaign location attribution
    May 16, 2018 by Gladys Kong
    Vendors may seem to hold all the cards for location-based campaign measurement, but contributor Gladys Kong explains how your media buys have a substantial influence.
  • LinkedIn releases new updates to Sales Navigator, says the sales prospecting tool is GDPR-ready
    May 16, 2018 by Amy Gesenhues
    Sales Navigator’s product updates include integration with five new marketing tools: SAP Hybris, Pegasystems, Oracle Eloqua, Clari and Groove systems.
  • Facebook expands its list of marketing partners, while limiting what view tags can do
    May 16, 2018 by Amy Gesenhues
    After July 1, Facebook’s view tags will no longer be used for measurement purposes beyond counting impressions.

  From Marketing Land:

  • Our MarTech recap will make you want to come to Boston
    May 16, 2018 by Marketing Land
    It’s been a few weeks since MarTech® wrapped on the West Coast, which means two things: One: You should definitely catch up on the recaps and insights you may have missed. Keep reading below! Two: It’s time to get pumped for our next MarTech show! We’re returning to Boston October 1-3.
  • All Apple News publishers can now use DoubleClick for Publishers to serve direct-sold ads
    May 16, 2018 by Ginny Marvin
    Publishers keep 100 percent of ads they sell directly in their Apple News content.
  • Australian privacy regulators examining Google’s Android location-data collection
    May 15, 2018 by Greg Sterling
    An Oracle report accuses the company of improperly tracking user location without consent.

  Online Marketing News From Around The Web:

  • 5 A/B tests you can start running today, VerticalResponse
  • Marketers’ Use of Email and Marketing Automation, MarketingProfs
  • Snapchat’s programmatic augmented reality ads are gaining traction, Digiday

Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.

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About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.