MarTech Today: Dialpad buys TalkIQ, PulsePoint launches Genome & why your media decisions matter
Dig deeper into Digital transformation: What is digital transformation? Breaking down the digital transformation of today’s customer journeys It’s time for CMOs to talk business MarTech’s digital transformation experts to follow Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: […]
Barry Levine on May 17, 2018 at 9:38 am | Reading time: 3 minutes
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web.
From MarTech Today:
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- Dialpad buys TalkIQ and adds AI to UberConference and other services
May 16, 2018 by Barry Levine
The new features include Smart Notes, which immediately summarizes a call and generates a list of action items. - In largely symbolic vote, Senate rebukes FCC’s net neutrality rollback
May 16, 2018 by Greg Sterling
The House is unlikely to take up the legislation and so it becomes a campaign issue for the midterm elections. - Questions remain about GDPR enforcement in the US as the compliance deadline inches closer
May 16, 2018 by Robin Kurzer
The European law provides for regulatory oversight for its member states, but it’s unclear about who will enforce it outside the EU. - PulsePoint launches Genome to centralize data for healthcare advertising
May 16, 2018 by Barry Levine
The ad exchange says this is the first of its kind and that it answers “the call for unification of data for marketers.” - Our MarTech recap will make you want to come to Boston
May 16, 2018 by MarTech Today
It’s been a few weeks since MarTech® wrapped on the West Coast, which means two things: One: You should definitely catch up on the recaps and insights you may have missed. Keep reading below! Two: It’s time to get pumped for our next MarTech show! We’re returning to Boston October 1-3. Registration is open, and […] - Why your media decisions matter for campaign location attribution
May 16, 2018 by Gladys Kong
Vendors may seem to hold all the cards for location-based campaign measurement, but contributor Gladys Kong explains how your media buys have a substantial influence. - LinkedIn releases new updates to Sales Navigator, says the sales prospecting tool is GDPR-ready
May 16, 2018 by Amy Gesenhues
Sales Navigator’s product updates include integration with five new marketing tools: SAP Hybris, Pegasystems, Oracle Eloqua, Clari and Groove systems. - Facebook expands its list of marketing partners, while limiting what view tags can do
May 16, 2018 by Amy Gesenhues
After July 1, Facebook’s view tags will no longer be used for measurement purposes beyond counting impressions.
From Marketing Land:
- Our MarTech recap will make you want to come to Boston
May 16, 2018 by Marketing Land
It’s been a few weeks since MarTech® wrapped on the West Coast, which means two things: One: You should definitely catch up on the recaps and insights you may have missed. Keep reading below! Two: It’s time to get pumped for our next MarTech show! We’re returning to Boston October 1-3. - All Apple News publishers can now use DoubleClick for Publishers to serve direct-sold ads
May 16, 2018 by Ginny Marvin
Publishers keep 100 percent of ads they sell directly in their Apple News content. - Australian privacy regulators examining Google’s Android location-data collection
May 15, 2018 by Greg Sterling
An Oracle report accuses the company of improperly tracking user location without consent.
Online Marketing News From Around The Web:
- 5 A/B tests you can start running today, VerticalResponse
- Marketers’ Use of Email and Marketing Automation, MarketingProfs
- Snapchat’s programmatic augmented reality ads are gaining traction, Digiday
- Dialpad buys TalkIQ and adds AI to UberConference and other services
Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.
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