MarTech Today: DexYP local marketing software, NinthDecimal buys MoLOGIQ & Adobe’s new voice analytics
Dig deeper into Digital transformation: What is digital transformation? Breaking down the digital transformation of today’s customer journeys It’s time for CMOs to talk business MarTech’s digital transformation experts to follow Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: […]
Barry Levine on July 3, 2017 at 9:00 am | Reading time: 2 minutes
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web.
From MarTech Today:
- Dex Media acquires YP Holdings to expand its SMB marketing automation platform
Jun 30, 2017 by Matt McGee
New company, to be called DexYP, will combine local marketing automation software with print, offline products. - NinthDecimal buys MoLOGIQ for tools, talent and massive device reach
Jun 30, 2017 by Greg Sterling
With the acquisition, NinthDecimal claims it will have the largest mobile device reach of any US location intelligence company. - AppsFlyer makes its attribution data more transparent
Jun 30, 2017 by Barry Levine
This Agency Transparency solution, the company says, is the first to offer easy access to this kind of detailed data for brands. - Imagining the possibilities of marketing and artificial intelligence
Jun 30, 2017 by Rob Rasko
Ad tech isn’t dead. In fact, thanks to artificial intelligence, it’s evolving. Columnist Rob Rasko discusses the ways marketers are currently taking advantage of AI to transform their strategies. - New Adobe voice analytics will capture data from all the major virtual assistants
Jun 30, 2017 by Greg Sterling
Speech inputs from Amazon Alexa, Google Assistant, Cortana, Siri and Bixby can be combined with other datasets for deeper audience insights.
From Marketing Land:
- The value of an in-house SEO
Jun 30, 2017 by Eugene Feygin
Does your business really need an in-house search professional? Columnist Eugene Feygin explains what an in-house SEO can bring to the table, and why it’s worth the investment for many organizations. - How Life is Good built a content-first app with an 89% retention rate
Jun 30, 2017 by Blaise Lucey
Columnist Blaise Lucey takes a look at how lifestyle brand Life is Good developed an app that focuses on content, not just sales — and why it keeps users coming back for more.
From Around The Web:
- Lean UX Design for Startups – A Walkthrough, Crazy Egg
- Marketing 101: What is a hamburger menu?, MarketingSherpa Blog
- AppLift’s Newest Fraud Report Reveals Global Mobile Programmatic Fraud Distribution Patterns, Market Wired
- Expanding Find Wi-Fi Globally, Facebook Newsroom
- Dear Mark Zuckerberg: If you want to build community, open your Facebook Groups API, VentureBeat
- Amazon’s new video device, Echo Show, is getting publisher attention, Digiday
Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.
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