MarTech Today: DexYP local marketing software, NinthDecimal buys MoLOGIQ & Adobe’s new voice analytics

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web.

From MarTech Today:

• Dex Media acquires YP Holdings to expand its SMB marketing automation platform
  Jun 30, 2017 by Matt McGee
  New company, to be called DexYP, will combine local marketing automation software with print, offline products.
• NinthDecimal buys MoLOGIQ for tools, talent and massive device reach
  Jun 30, 2017 by Greg Sterling
  With the acquisition, NinthDecimal claims it will have the largest mobile device reach of any US location intelligence company.
• AppsFlyer makes its attribution data more transparent
  Jun 30, 2017 by Barry Levine
  This Agency Transparency solution, the company says, is the first to offer easy access to this kind of detailed data for brands.
• Imagining the possibilities of marketing and artificial intelligence
  Jun 30, 2017 by Rob Rasko
  Ad tech isn’t dead. In fact, thanks to artificial intelligence, it’s evolving. Columnist Rob Rasko discusses the ways marketers are currently taking advantage of AI to transform their strategies.
• New Adobe voice analytics will capture data from all the major virtual assistants
  Jun 30, 2017 by Greg Sterling
  Speech inputs from Amazon Alexa, Google Assistant, Cortana, Siri and Bixby can be combined with other datasets for deeper audience insights.

From Marketing Land:

• The value of an in-house SEO
  Jun 30, 2017 by Eugene Feygin
  Does your business really need an in-house search professional? Columnist Eugene Feygin explains what an in-house SEO can bring to the table, and why it’s worth the investment for many organizations.
• How Life is Good built a content-first app with an 89% retention rate
  Jun 30, 2017 by Blaise Lucey
  Columnist Blaise Lucey takes a look at how lifestyle brand Life is Good developed an app that focuses on content, not just sales — and why it keeps users coming back for more.

From Around The Web:

• Lean UX Design for Startups – A Walkthrough, Crazy Egg
• Marketing 101: What is a hamburger menu?, MarketingSherpa Blog
• AppLift’s Newest Fraud Report Reveals Global Mobile Programmatic Fraud Distribution Patterns, Market Wired
• Expanding Find Wi-Fi Globally, Facebook Newsroom
• Dear Mark Zuckerberg: If you want to build community, open your Facebook Groups API, VentureBeat
• Amazon’s new video device, Echo Show, is getting publisher attention, Digiday

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.