MarTech Today: Conversica buys Intelligens, Innovid partners to upgrade VAST & post-Noto Twitter

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web.

From MarTech Today:

• Conversica expands channels, markets with Intelligens acquisition
  Jan 30, 2018 by Barry Levine
  The AI conversational firm is now adding support for Messenger, Facebook and other channels, as well as its first international office.
• Innovid partners with mobile ad platforms to upgrade VAST
  Jan 30, 2018 by Barry Levine
  The initiative, says the video marketing platform, is the first such multiparty effort.
• Anthony Noto left Twitter’s ad business in a better place despite revenue declines, say ad buyers
  Jan 30, 2018 by Tim Peterson
  Twitter’s recently departed COO tightened the company’s sales strategy and relationships with advertisers.

From Marketing Land:

• Recognizing the subtle signs that point to possible ad fraud
  Jan 30, 2018 by Soo Jin Oh
  How do you know if real humans or bots are clicking on your ads? Columnist Soo Jin Oh dives into the results of a test monitoring fraudulent behavior and discusses the takeaways for online advertisers.

From Around The Web:

• Amazon Go Pushes the Limits of Mobile Commerce, CMS Wire
• Google says it removed 700K apps from the Play Store in 2017, up 70% from 2016, TechCrunch
• Integrating Your Web CMS With Your Marketing Automation Platform, Marketo