MarTech Today: Conversica buys Intelligens, Innovid partners to upgrade VAST & post-Noto Twitter
Dig deeper into Digital transformation: What is digital transformation? Breaking down the digital transformation of today’s customer journeys It’s time for CMOs to talk business MarTech’s digital transformation experts to follow Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: […]
Barry Levine on January 31, 2018 at 9:00 am | Reading time: 2 minutes
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web.
From MarTech Today:
- Conversica expands channels, markets with Intelligens acquisition
Jan 30, 2018 by Barry Levine
The AI conversational firm is now adding support for Messenger, Facebook and other channels, as well as its first international office. - Innovid partners with mobile ad platforms to upgrade VAST
Jan 30, 2018 by Barry Levine
The initiative, says the video marketing platform, is the first such multiparty effort. - Anthony Noto left Twitter’s ad business in a better place despite revenue declines, say ad buyers
Jan 30, 2018 by Tim Peterson
Twitter’s recently departed COO tightened the company’s sales strategy and relationships with advertisers.
From Marketing Land:
- Recognizing the subtle signs that point to possible ad fraud
Jan 30, 2018 by Soo Jin Oh
How do you know if real humans or bots are clicking on your ads? Columnist Soo Jin Oh dives into the results of a test monitoring fraudulent behavior and discusses the takeaways for online advertisers.
From Around The Web:
Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.
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