Martech: Martech is Marketing Logo
  • Topics
    Digital Transformation
    Marketing Operations
    Data
    Customer & Digital Experience
    Performance Marketing
    Marketing Management
    Special Reports
    MarTech Topics
  • Conference
  • Webinars
  • Intelligence Reports
  • White Papers
  • What is MarTech
    Mission
    Staff
    Newsletter
    Search Engine Land
    Third Door Media

Processing...Please wait.

MarTech » Digital Transformation » MarTech Today: ContentSquare’s AI, Google Optimize & the hype/reality of AI

MarTech Today: ContentSquare’s AI, Google Optimize & the hype/reality of AI

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: ContentSquare hops on the AI bandwagon Mar 30, 2017 by Barry Levine UX analytics firm’s new Performance Center adds a new layer of intelligence and a bot named Arti to surface […]

Barry Levine on March 31, 2017 at 9:00 am

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web.

From MarTech Today:

  • ContentSquare hops on the AI bandwagon
    Mar 30, 2017 by Barry Levine
    UX analytics firm’s new Performance Center adds a new layer of intelligence and a bot named Arti to surface insights on why site visitors do what they do.
  • Reaching users wherever they are
    Mar 30, 2017 by Josh Todd
    Columnist Josh Todd explains why omnichannel marketing will be increasingly necessary for keeping your customers engaged and moving them through the sales funnel.

From Marketing Land:

  • A/B testing solution Google Optimize is out of beta and free for everyone
    Mar 30, 2017 by Ginny Marvin
    The A/B testing platform runs on top of Google Analytics.
  • The hype and reality of artificial intelligence [Podcast]
    Mar 30, 2017 by Matt McGee
    In this week’s Marketing Land Live, we chat with Scott Brinker about the current state of artificial intelligence — what’s fact, what’s fiction, and what do marketers need to know?

From Around The Web:

  • New WPstats.me Site Displays WordPress.org Plugin Download Stats, wptavern.com
  • The Unbounce Conversion Benchmark Report: Average Conversion Rates by Industry and Expert Recommendations, Unbounce
  • Why Amazon Acquired Souq.com, www.cmswire.com
  • IgnitionOne Announces Partnership with Kenshoo — Clients of Both Companies Now Have Expanded Access to Best-in-breed Cross-channel Marketing Capabilities, globenewswire.com
  • Looking To Create Seamless Cross-Device Marketing & Media Experiences? This Tool Is For You!, thedma.org
  • Amazon Surges In The Crowded DSP Space, According To Advertiser Perceptions Survey, Ad Exchanger
  • Artificial Intelligence: Implications On Marketing, Analytics, And You, Avinash Kaushik
  • How Machine Learning Might Just Make Marketing More Human, www.cmswire.com
  • It’s Still Marketing: We Just Added AI, Ad Exchanger
  • Tidal Labs Scales Influencer Marketing CaaS Platform Achieves Significant Company Growth During 2016, PR Web
  • Video Creation Platform Shakr Named Facebook Marketing Partner, blog.shakr.com
  • Facebook will launch group chatbots at F8, TechCrunch

New on MarTech

    How clean, organized and actionable is your data?
    Replacement Survey: The top 5 solutions replaced
    What’s the biggest hidden secret in Google Ads?
    Native video tops social media in brand awareness study
    Worsening economy has more shoppers getting online info before making in-store purchases

About The Author

Barry Levine
Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.

Related Topics

Digital Transformation

Get the daily newsletter digital marketers rely on.

Processing...Please wait.

See terms.

ATTEND OUR EVENTS The MarTech Conference logo.

September 28-29, 2022: Fall

Start Training Now: Master Classes

Start Discovering Now: Spring



The SMX Conference logo.

Start Training Now:: SMX Advanced

November 14-15, 2022: SMX Next

March 8-9, 2022: Master Classes

Webinars

Agencies: Grow Revenue Streams Through Web Accessibility & Compliance

Protect Your Paid Advertising Spend Against Ad Fraud and Invalid Traffic

Build an Integrated Search Strategy Across Google, Amazon and YouTube

See More Webinars
Intelligence Reports

Enterprise SEO Platforms: A Marketer’s Guide

Enterprise Identity Resolution Platforms

Email Marketing Platforms: A Marketer’s Guide

See More Intelligence Reports
Featured White Paper

Site Search 101

See More Whitepapers

Receive daily marketing news & analysis.

Processing...Please wait.

Topics

  • Transformation
  • Operations
  • Data
  • Experience
  • Performance
  • Management
  • All Topics
  • Home

Our Events

  • MarTech
  • Search Marketing Expo - SMX

About

  • What is MarTech
  • Contact
  • Privacy
  • Terms Of Use
  • Marketing Opportunities
  • Staff

Follow Us

  • Facebook
  • Twitter
  • LinkedIn
  • Newsletters
  • RSS

© 2022 Third Door Media, Inc. All rights reserved.