MarTech Today: Consumers dig immersive tech, IAB launches Tool Repository & smart tech versus data privacy

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web.

From MarTech Today:

• Report: Consumers feel positively about immersive technologies
  Jan 9, 2017 by Barry Levine
  Video ad firm YuMe found most survey respondents have heard about virtual reality, augmented reality, or 360-degree video — and they pay more attention to ads in those formats.
• IAB Tech Lab launches new Tool Repository with a viewability SDK
  Jan 9, 2017 by Barry Levine
  The SDK, originally developed by Integral Ad Science, will set up an open-source framework for monitoring in-app ads.
• Customer questions every CMO should be ready to answer in 2017
  Jan 9, 2017 by Scott Vaughan
  Your clients and prospects are going to have questions about data and technology. Are you prepared to answer them? Columnist Scott Vaughan has some food for thought.

From Marketing Land:

• Data privacy: Picking the lock on Pandora’s box
  Jan 9, 2017 by Lewis Gersh
  Columnist Lewis Gersh says the development of smart technology, which can surreptitiously harvest consumer data in everything from toys to televisions, raises concerns that the ad industry can’t afford to ignore.

From Around The Web:

• Publishers’ newest affiliate marketing mobile ploy: App buttons, digiday.com
• As Voice Search Changes the Game, Marketers Need Better Call Analytics, www.searchenginejournal.com
• The latest tech helping online shoppers try before they buy, www.internetretailer.com
• Why ‘Amazon Alexa everywhere’ is a big problem, venturebeat.com
• 12 Ways AI Has or Will Change Content Management, www.cmswire.com
• How I Fell in Love With Content Marketing Software, contently.com
• How Nestle Waters Looks at Marketing Tech in a Big Company, adage.com
• How to Create a Facebook Messenger Chatbot, www.socialmediaexaminer.com
• The History of the iPhone, On Its 10th Anniversary, www.internethistorypodcast.com
• How to Build an App for Your Small Business, smallbiztrends.com
• Google Hangouts API gets hung out to dry, techcrunch.com

Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.

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About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.