MarTech Today: Consumers and AI, Amazon’s Alexa skill dashboard & Twitter adds direct messages to chatbots
Dig deeper into Digital transformation: What is digital transformation? Breaking down the digital transformation of today’s customer journeys It’s time for CMOs to talk business MarTech’s digital transformation experts to follow Here’s our recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Two […]
Barry Levine on April 10, 2017 at 9:00 am | Reading time: 2 minutes
Here’s our recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web.
From MarTech Today:
- Two new reports: Many consumers afraid of, and confused by, artificial intelligence
Apr 7, 2017 by Barry Levine
Separate studies by Pegasystems and InsideSales depict ‘fear and confusion,’ but offer some strategies for AI-using businesses. - Take the MarTech survey: Is marketing art or science?
Apr 7, 2017 by MarTech Today
The phrase “art and science” of marketing gets thrown around a lot. But what does it really mean? What exactly is the art part of marketing, and what is the science? Where are the boundaries between them? Do they overlap? We’d love to hear your thoughts on this subject. Please take this short survey on […] - Amazon launches a metrics dashboard for Alexa skill developers
Apr 7, 2017 by Matt McGee
Developers can see how often their skills are used, how many people are using them and how successful consumers’ “utterances” are.
From Marketing Land:
- Twitter officially opens direct messages to chatbots
Apr 7, 2017 by Tim Peterson
Now any brand can create a chatbot to handle direct messages on Twitter, in the same way it would on Facebook Messenger. - 5 Hottest Trends in Advanced Analytics
Apr 6, 2017 by Digital Marketing Depot
Marketing data is everywhere. With so many new consumer touchpoints – from chatbots, to in-store beacons and virtual assistants – the sheer variety and volume of data is exploding. Beyond your out-of-the box product dashboards, custom Excel spreadsheets, and basic data visualizations – are you really leveraging your data in meaningful ways? - In the age of RankBrain, these foundational SEO issues still matter
Apr 6, 2017 by Nate Dame
Search engine technology has evolved, algorithms have become more advanced, and SEO tactics and strategies have changed in response. But columnist Nate Dame believes fundamentals will still move the needle.
From Around The Web:
- 3 Free Business Dashboards to Track Your Marketing Like a Pro, Constant Contact
- 5 Multi-Touch Attribution Models for Measuring Campaign Success, 3Q Digital
- Facebook virtual reality unit Oculus faces lawsuit over imaging patent, Reuters
- 5 Ways to Leverage Market Research Tech to Improve Marketing Strategy, MarTech Advisor
- MarTech Advisor’s Investscape Q1 2017, MarTech Advisor
- From AMP to Progressive Web App, Accelerated Mobile Pages Project
- All Periscope Users Can Now Broadcast 360 Video Through iOS, Producer, Adweek
- Live Video: Tips and Techniques for Creating Great Content, Social Media Examiner
Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.
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Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.