MarTech Today: Here comes Microsoft Cortana, Adobe’s new TV Media Management & machine learning

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.

From MarTech Today:

• Move over, Amazon Echo & Google Home: Here comes Microsoft Cortana
  Dec 14, 2016 by Danny Sullivan
  Cortana will be baked into a new smart speaker from Harman Kardon to be released next year, potentially the first of many Cortana-powered devices.
• Adobe Primetime adds TV Media Management platform
  Dec 14, 2016 by Barry Levine
  The addition moves Primetime beyond helping TV program makers get on devices, to forecasting ad inventory across all screens and by audiences.
• What the heck is machine learning, and why should I care?
  Dec 14, 2016 by Dave Davies
  Understanding the impact of machine learning will be crucial to adjusting our search marketing strategies — but probably not in the way you think. Columnist Dave Davies explains.

From Marketing Land:

• How to get started on your web content personalization strategy
  Dec 14, 2016 by Digital Marketing Depot
  For many organizations that started website redesigns in recent years, web content personalization was put into the ever-growing bucket of phase 2 features and functionality, or postponed indefinitely.
• Facebook plans to buy original shows to fill its new video-only feed
  Dec 14, 2016 by Tim Peterson
  Step 1) Create a video-only feed. Step 2) Spend money on live and non-live programming. Step 3) Make money by inserting ads in those programs.
• Twitter Live raises questions about Twitter’s other live-streaming product, Periscope
  Dec 14, 2016 by Tim Peterson
  With Twitter adding live streaming, whither Periscope? To wither like Vine?
• Digital Satisfaction Index shows that US brands can gain if they champion privacy
  Dec 14, 2016 by Barry Levine
  The report finds that American consumers are not too happy about online privacy.

From Around The Web:

• Experiential Marketing Opens the Door to New Ad Formats, www.emarketer.com

• Pyze Introduces Pyze Growth Intelligence 2.0, pyze.com

• Amazon could become an ad tech force in 2017, econsultancy.com
• How B2B Companies Are Using Marketing Automation, www.marketingprofs.com

• 200 mobile apps, sites leaked personal information last year, www.mobilecommercedaily.com
• What Is an App Builder?, smallbiztrends.com

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.