MarTech Today: Cedato’s new video supply optimization, getting email ready for GDPR & programming around Facebook’s video ad breaks

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Cedato launches Video Supply Path Optimization in its new premium marketplace Oct 19, 2017 by Barry Levine The Tel Aviv-based video ad platform says this is the first SPO for video. […]

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Here’s our daily recap of what happened in marketing technology, as reported on MarTech TodayMarTech and other places across the web.

From MarTech Today:

From Marketing Land:

  • Insights from 130 agencies — The State of Email Marketing
    Oct 19, 2017 by Digital Marketing Depot
    Email marketing is an oldie but goodie, and it just keeps getting better with marketing automation. Agencies love email marketing, since it performs well at a low cost. SharpSpring gathered insights from 130 agencies to find out: how agencies evaluate platforms, what an agency’s objectives are when implementing a platform, and more.
  • How video makers are programming around Facebook’s ad breaks
    Oct 19, 2017 by Tim Peterson
    Executives from Scripps Networks Interactive, Tastemade and Whistle Sports discuss how their videos accommodate Facebook’s mid-roll ads.

From Around The Web:


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About the author

Barry Levine
Contributor
Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.