MarTech Today: Blockchain’s tricks and treats, Snapchat’s pixel-tracking & Google’s webmaster trends analyst
Dig deeper into Digital transformation: What is digital transformation? Breaking down the digital transformation of today’s customer journeys It’s time for CMOs to talk business MarTech’s digital transformation experts to follow Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: […]
Barry Levine on November 2, 2017 at 9:00 am | Reading time: 2 minutes
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web.
From MarTech Today:
- The Blockchain Economic Forum offers the technology’s tricks and treats
Nov 1, 2017 by Barry Levine
The New York City event showcases the best advantages and the worst hype of this promising emerging platform. - Openprise becomes GDPR-compliant
Nov 1, 2017 by Barry Levine
The data orchestration platform adds tools to determine country origin and prevent the accidental release of data to third-party providers. - Lessons from the front lines: How Dun & Bradstreet’s CMO cultivated an account-based approach
Nov 1, 2017 by Jared Dodson
Contributor Jared Dodson sits down with CMO Rishi Dave to talk about the challenges and opportunities of Account-Based Marketing and where he sees ABM going.
From Marketing Land:
- Snapchat rolls out conversion-tracking Snap Pixel for brands to tie site traffic to in-app ads
Nov 1, 2017 by Tim Peterson
Initially, Snapchat’s tag can only be used to measure conversions, but eventually, brands will be able to use it to retarget site visitors and create lookalike audiences. - ‘Ask Me Anything’ with Google’s Gary Illyes at SMX East
Nov 1, 2017 by Eric Enge
Have questions about Google’s stance on organic rankings? On featured snippets? On the mobile-first algorithm? Get answers in contributor Eric Enge’s recap of this informative session at Search Engine Land’s recent conference.
From Around The Web:
Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.
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