MarTech Today: A blockchain ad network that pays users, Adelphic adds DOOH & being SMART with your martech

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web.

From MarTech Today:

• This startup used blockchain to raise $15 million for a blockchain-based ad network that pays users
  Oct 10, 2017 by Barry Levine
  AirFox is also developing the same platform as a way to automate microloans.
• LinkedIn connects sales, marketing tools for B2B advertisers to target leads, accounts
  Oct 10, 2017 by Tim Peterson
  LinkedIn is updating its Sales Navigator tool so that sales teams can target ads to their contacts and companies.
• Adelphic adds digital-out-of-home to its repertoire
  Oct 10, 2017 by Barry Levine
  Once known for mobile ads, the DSP is now making outdoor displays just another channel for campaigns.
• Here’s how Marketo sees its new ContentAI
  Oct 10, 2017 by Barry Levine
  VP Matt Zilli points to many more attributes for targeting, and a clearer picture for marketers about what kind of content works for specific segments.
• Being SMART with your martech: Balancing product inputs and performance outputs
  Oct 10, 2017 by Andy Betts
  Don’t just focus on the technologies you use in your stack. Contributor Andy Betts explains why you need to carefully consider marketing performance and make martech decisions that prioritize ROI.

From Marketing Land:

• Snapchat’s Context Cards turn Snaps into location-based search queries
  Oct 10, 2017 by Tim Peterson
  For venues tagged in Snaps, people will be able to view the address on a map, book a reservation and hail a Lyft ride.
• What email marketers should know about iOS 11
  Oct 10, 2017 by Kyle Henderick
  Just a few weeks after the official release of Apple’s iOS 11, columnist Kyle Henderick discusses how marketers should respond to changes the new mobile operating system brings to the Mail app.
  
• Apple’s anti-tracking tool restricts Facebook’s ability to follow people around the web
  Oct 9, 2017 by Tim Peterson
  If a person has not visited Facebook’s site within 24 hours, Apple’s Intelligent Tracking Prevention disables Facebook’s Social Plugins, which it uses to track people’s browsing.

From Around The Web:

• Dell outlines IoT strategy, plans to spend $1 billion on R&D over three years, ZD Net
• Dow Jones said that Google was buying Apple, and the bots bought it, TechCrunch
• New patent-holder grabs Nokia patents, sues Apple iPhone, Ars Technica
• Flipboard launches self-service publisher program, embracing mobile standards and promoting the best of the mobile web, Upbeatpr
• Medium now lets anyone publish behind its paywall, TechCrunch
• The Tenuous Future of AdTech Middlemen, AdAge
• Apple’s Face ID is probably going to cause the death of privacy but we won’t mind, The Next Web
• Siri’s forgetfulness gives Alexa and Google Assistant a key advantage, VentureBeat
• Yandex introduces Alice, an Alexa-like assistant that speaks Russian, TechCrunch

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.