MarTech Today: Bizible’s self-service custom attribution, when anonymous web browsing isn’t & robots as gatekeepers
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Bizible launches first self-service custom attribution for B2B Jan 31, 2017 by Barry Levine The new service also offers machine learning-generated recommendations. Study: Your anonymous web browsing isn’t as anonymous as […]
Barry Levine on February 1, 2017 at 9:00 am | Reading time: 2 minutes
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web.
From MarTech Today:
- Bizible launches first self-service custom attribution for B2B
Jan 31, 2017 by Barry Levine
The new service also offers machine learning-generated recommendations. - Study: Your anonymous web browsing isn’t as anonymous as you think
Jan 31, 2017 by Barry Levine
A new paper from Princeton and Stanford researchers says their model works up to 70 percent of the time, using only anonymous browsing histories. - Robots are the gatekeepers to your customers
Jan 31, 2017 by Justin Dunham
Effective digital marketing means not just appealing to users, but working with software and algorithms as well. Columnist Justin Dunham explains how you can use this new reality to your advantage.
From Marketing Land:
- Snapchat launches new Facebook-inspired ad technology platform
Jan 31, 2017 by Tamar Weinberg
Snapchat has launched a bigger and better advertising platform that aims to grow revenues. - Facebook opens its ad network’s video ads to independent viewability checks
Jan 31, 2017 by Tim Peterson
Advertisers will be able to hold their Audience Network ads to a higher viewability standard than Facebook’s own 50% in view standard.
- Tech firms join forces to push back on Trump immigration ban
Jan 31, 2017 by Greg Sterling
More than 25 tech companies potentially involved in the action.
From Around The Web:
- mParticle Partners with comScore to Simplify Mobile Measurement for App Publishers, mParticle Blog
- Return Path Acquires Email Data Company ThreatWave, Return Path
- Google open-sources Chrome for iOS, Venture Beat
- Introducing the Mobile-Friendly Test API, Official Google Webmaster Central Blog
- The ultimate mobile page speed infographic, Inside AdSense
- How Your Corporate Identity Affects Your Hiring Pool, Epicosity
- Facebook’s Parse developer platform is shutting down today, TechCrunch
- Snapchat now lets you make QR Snapcodes that open websites, TechCrunch
Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.
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