MarTech Today: Becoming customer-centric, Waze and Carto team up & more
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Becoming customer-centric: A tale of a changing MO organization Apr 23, 2018 by Debbie Qaqish Contributor Debbie Qaqish describes the structure of a marketing operations group that’s increasing in sophistication. New […]
Barry Levine on April 24, 2018 at 9:00 am | Reading time: 2 minutes
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web.
From MarTech Today:
- Becoming customer-centric: A tale of a changing MO organization
Apr 23, 2018 by Debbie Qaqish
Contributor Debbie Qaqish describes the structure of a marketing operations group that’s increasing in sophistication.
- New date! Customer data strategies & identity resolution webinar
Apr 23, 2018 by Digital Marketing Depot
When it comes to customer data, fundamentals matter. If you don’t know who your customers are, you can’t create personalized brand experiences that increase revenue and lifetime value. Before you jump on the latest big digital marketing bandwagon, ask yourself these questions: How complete is our customer data? How much of our customer data sits […]
From Marketing Land:
- Creating Landing Pages That Convert
Apr 23, 2018 by Digital Marketing Depot
If you’re looking to gather leads for your business, you need to have a landing-page strategy. Like every other marketing tactic, this can be done well or it can be done poorly. To see the greatest return on their investment, businesses need to build effective landing pages, then test and optimize them to maximize conversion.
- Waze and Carto team up for location-based urban intelligence
Apr 23, 2018 by Greg Sterling
The program will provide a mix of historical, real-time predictive traffic and movement data to municipalities.
From Around The Web:
Contributing authors are invited to create content for MarTech and are chosen for their expertise and contribution to the martech community. Our contributors work under the oversight of the editorial staff and contributions are checked for quality and relevance to our readers. The opinions they express are their own.
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Contributor
Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.