MarTech Today: Beacons in baseball stadiums, WooCommerce supports Square & more

Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web.

From Marketing Land:

• Report: 93 percent of US baseball stadiums have deployed beacons
  Aug 1, 2016 by Greg Sterling
  Sports teams that have deployed beacons and proximity technologies have seen an ROI as big as 40X in incremental revenue.
• [WATCH] Marketing Land Live #22: Verizon buys Yahoo, earnings week & more
  Aug 1, 2016 by Matt McGee
  In this week’s show, we talk about Yahoo’s future with Verizon/AOL, and a big week of earnings for almost everyone but Twitter.
• Automattic’s WooCommerce ecommerce platform now connects with Square
  Jul 29, 2016 by Barry Levine
  WooCommerce, a WordPress plugin, says this was its most requested integration.

From Around The Web:

• Why You Should Use a WordPress CSS Live Editor Plugin, www.wpexplorer.com
• Google Recommends You Update Links After Moving Domains But No Critical Loss, Search Engine Roundtable
• Refine Your Personalization Efforts by Ditching Tech-First Tendencies, www.cmswire.com
• Martech and marketing technologists go mainstream — 3 key stats, chiefmartec.com
• The pros and cons of using Amazon Alexa as a model for chatbots, venturebeat.com
• 9 Useful Facebook Messenger Chatbots: Marketing Examples to Learn From, www.internetmarketingninjas.com
• Android will now send push notifications when new devices are added to your account, techcrunch.com
• Adding YouTube and Calendar to the HTTPS Transparency Report, security.googleblog.com
• Topnotch Facebook Plugins for WordPress, www.wpexplorer.com
• Google says 97% of connections to YouTube are now encrypted, techcrunch.com
• Poor User Experience Holding Back The Video Advertising Industry, adexchanger.com
• YouTube Engineering and Developers Blog: YouTube’s road to HTTPS, youtube-eng.blogspot.com

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.