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MarTech » Digital Transformation » MarTech Today: AT&T buys AppNexus, Squadhelp adds AI for inventing names & more

MarTech Today: AT&T buys AppNexus, Squadhelp adds AI for inventing names & more

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: AT&T buys ad exchange AppNexus Jun 25, 2018 by Barry Levine Following the Time Warner purchase, this new acquisition positions the telco as a content and programmatic advertising powerhouse. Squadhelp adds […]

Barry Levine on June 26, 2018 at 9:00 am

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web.

From MarTech Today:

  • AT&T buys ad exchange AppNexus
    Jun 25, 2018 by Barry Levine
    Following the Time Warner purchase, this new acquisition positions the telco as a content and programmatic advertising powerhouse.
  • Squadhelp adds AI to help invent successful brand names
    Jun 25, 2018 by Barry Levine
    With AI, the Chicago-based platform can add visual search, performance tracking and name generation to its crowd-sourced naming platform.
  • How focusing on brand value creates revenue growth
    Jun 25, 2018 by Scott Vaughan
    Marketers often find themselves torn between meeting short-term sales goals and fostering long-term value. Contributor Scott Vaughan explains how to bring these two objectives together.

From Marketing Land:

  • Content optimization vs. SEO — What’s the difference?
    Jun 25, 2018 by Digital Marketing Depot
    Keyword optimization is a framework for SEO. Similarly, you could say that topic modeling (how words and phrases are interrelated) is a framework for content optimization. With the rise of semantic search, the goal is to cover a topic rather than zoning in on a specific keyword.

From Around The Web:

  • Only 17% of email marketers planning for AI, more than half will innovate with automation, Econsultancy
  • Shopify rolls out messaging app for merchants, Retail Dive

New on MarTech

    HubSpot customers paying 12% more than in 2021
    Closing your team’s technical gap without hiring
    Marketers want better features from their martech solutions
    AI and machine learning in marketing: Are you deploying the right models? 
    Google, NBCUniversal duking it out to be Netflix adtech provider

About The Author

Barry Levine
Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.

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