MarTech Today: Aprimo adds Idea Lab, Barometric unveils snail mail attribution & ‘privacy by design’
Dig deeper into Digital transformation: What is digital transformation? Breaking down the digital transformation of today’s customer journeys It’s time for CMOs to talk business MarTech’s digital transformation experts to follow Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: […]
Barry Levine on March 21, 2018 at 9:00 am | Reading time: 2 minutes
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web.
From MarTech Today:
- Aprimo adds collaborative idea creation to its suite of marketing planning tools
Mar 20, 2018 by Barry Levine
The platform now includes collaborative conceptualization, as well as workflow management, budgeting, asset creation and other pre-implementation tools. - US Senators call for more Congressional involvement in wake of Facebook, Cambridge Analytica debacle
Mar 20, 2018 by Robin Kurzer
Senators Cantwell and Young said Facebook CEO Mark Zuckerberg should testify on Capitol Hill about where technology is headed. - Barometric unveils its attribution service for snail mail
Mar 20, 2018 by Barry Levine
The measurement service matches street addresse to devices and monitors those devices’ online activity after the mailing. - The 5 big disruptions to marketing in 2018
Mar 20, 2018 by Digital Marketing Depot
The marketing world is in the middle of five major disruptions that are reshaping the industry as we know it: Digital transformation. Microservices and APIs. Vertical competition. Digital everything. Artificial intelligence. These trends are dramatically altering the digital landscape in which business operate and changing how brands function internally, as well as how they engage […] - What is privacy by design? A deeper dive into this GDPR requirement
Mar 20, 2018 by Robin Kurzer
Experts agree that integrating privacy principles into the development phase makes sense for businesses and their customers.
From Marketing Land:
- Google expanding YouTube Director onsite video ad service to more than 170 cities
Mar 20, 2018 by Amy Gesenhues
Originally offered in only six cities when it launched last year, YouTube’s video ad creation service will now be available to many more businesses. - Pinterest Shopping Ads now out of testing, available to hundreds of advertisers
Mar 20, 2018 by Amy Gesenhues
Launched last year, Pinterest’s Shopping Ads program began with a limited number of beta partners, including IKEA Canada, Lowe’s and Ulta Beauty.
- Google Play Instant lets app marketers offer game trials for free on Android devices
Mar 19, 2018 by Amy Gesenhues
Google also redesigned its Google Play Games app and added an ‘Arcade’ tab with game-related video trailers, news and YouTube videos.
From Around The Web:
- How one retailer is shifting to an AI-first mentality, Think with Google
- The complete guide to list segmentation, VerticalResponse
Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.
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