MarTech Today: AMP’s long game, the trouble with truth & more

Here’s our recap of what happened in online marketing today, as reported on MarTech Today, MarTech and other places across the web.

From Marketing Land:

• AMP’s long game
  Nov 28, 2016 by Barb Palser
  At one year, the open-source Accelerated Mobile Pages project has hit the gangly teenage stage. Columnist Barb Palser sums up what’s happening now and makes recommendations for publishers adopting the format.
• The trouble with truth
  Nov 25, 2016 by Janet Driscoll Miller
  Do search engines and other content distribution platforms have a responsibility to present information that is true? Columnist Janet Driscoll Miller discusses the issues surrounding this question.

From Around The Web:

• Slower load times can produce 10% decrease in conversions, www.mobilecommercedaily.com
• Drastically Improve Your Users’ Online Experience With A/B Testing, www.ppchero.com
• 5 Ecommerce Fulfillment Metrics All Brands Must Track, multichannelmerchant.com
• 7 Ways to Turn Instagram Into an Ecommerce Purchasing Powerhouse, blog.crazyegg.com
• Holiday Ecommerce: The New Bot Threat, the New Defense, multichannelmerchant.com
• 2016: The good, the bad and the future of digital marketing, www.econsultancy.com
• Digital Selling – 2017 MarTech Integration Challenges, www.martechadvisor.com

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.