MarTech Today: AMP’s long game, the trouble with truth & more

Here’s our recap of what happened in online marketing today, as reported on MarTech Today, Marketing Land and other places across the web. From Marketing Land: AMP’s long game Nov 28, 2016 by Barb Palser At one year, the open-source Accelerated Mobile Pages project has hit the gangly teenage stage. Columnist Barb Palser sums up what’s […]

Barry Levine on November 29, 2016 at 9:00 am

Here’s our recap of what happened in online marketing today, as reported on MarTech Today, Marketing Land and other places across the web.

From Marketing Land:

AMP’s long game
Nov 28, 2016 by Barb Palser
At one year, the open-source Accelerated Mobile Pages project has hit the gangly teenage stage. Columnist Barb Palser sums up what’s happening now and makes recommendations for publishers adopting the format.
The trouble with truth
Nov 25, 2016 by Janet Driscoll Miller
Do search engines and other content distribution platforms have a responsibility to present information that is true? Columnist Janet Driscoll Miller discusses the issues surrounding this question.

From Around The Web:

Slower load times can produce 10% decrease in conversions, www.mobilecommercedaily.com
Drastically Improve Your Users’ Online Experience With A/B Testing, www.ppchero.com
5 Ecommerce Fulfillment Metrics All Brands Must Track, multichannelmerchant.com
7 Ways to Turn Instagram Into an Ecommerce Purchasing Powerhouse, blog.crazyegg.com
Holiday Ecommerce: The New Bot Threat, the New Defense, multichannelmerchant.com
2016: The good, the bad and the future of digital marketing, www.econsultancy.com
Digital Selling – 2017 MarTech Integration Challenges, www.martechadvisor.com

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.