MarTech Today: AMP Lite and Accelerated Mobile Links, Google My Business’ site creation tool & ‘My First CES’

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web.

From Marketing Land:

• Google’s AMP Lite and Cloudflare’s Accelerated Mobile Links broaden AMP’s footprint
  Jan 13, 2017 by Barry Levine
  AMP content is now becoming available for devices with slower connections or through links on any mobile website, email or app.
• New simple website creation tool appears in Google My Business
  Jan 13, 2017 by Greg Sterling
  The site builder is presented under the websites tab in GMB and is partly pre-populated, with customization options.

From Marketing Land:

• Fetch and Horror: 3 examples of how fetch and render in GSC can reveal big SEO problems
  Jan 13, 2017 by Glenn Gabe
  Columnist Glenn Gabe demonstrates why discovering how Googlebot sees your desktop and mobile content is essential to any good SEO audit.
• My first CES: What I saw, learned and questioned
  Jan 13, 2017 by Laurie Keith
  The Consumer Electronics Show in Las Vegas isn’t just for gadgetheads. Contributor Laurie Keith shares her first impressions of the tech show and what marketers can take away from it.
• Integrated Marketing Analytics: Creating a single source of data truth
  Jan 12, 2017 by Digital Marketing Depot
  Creating a single source of data truth to optimize marketing investments and performance may seem like a daunting task. But it can be simple with the right approach and technology. Join Cardinal Path’s David Booth and IBM’s Andrew Douglas to learn the right ingredients and best practices to get integrated marketing analytics right.

From Around The Web:

• You Need More Than Analytics Data to Grow Your Business – You Need Systems, blog.crazyegg.com
• Google GMB Website Builder Beta First Look, blumenthals.com
• WordPress 4.7.1 Security Release Available, Immediate Update Recommended, www.searchenginejournal.com
• 3 Reasons to Adopt a Scalable Marketing Automation Platform, blog.marketo.com
• Why AMP Caches exist, amphtml.wordpress.com

Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.

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About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.