MarTech Today: AMP for Ads with Cloudflare, Sizmek’s new Data Hub & how martech made ABM-at-scale possible
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Cloudflare’s Firebolt is first to bring AMP for Ads to non-Google ad networks Jan 30, 2017 by Ginny Marvin The new service aims to enable speed, security and higher revenue for ad-supported […]
Barry Levine on January 31, 2017 at 9:00 am | Reading time: 2 minutes
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web.
From MarTech Today:
- Cloudflare’s Firebolt is first to bring AMP for Ads to non-Google ad networks
Jan 30, 2017 by Ginny Marvin
The new service aims to enable speed, security and higher revenue for ad-supported mobile and desktop content. - Sizmek’s dynamically assembled ad serving now includes audience segments from DMPs
Jan 30, 2017 by Barry Levine
The new Data Hub can also utilize previous ad history, such as ads already viewed from a specific advertiser. - How MarTech has made ABM-at-scale possible
Jan 30, 2017 by Barry Levine
Account-based marketing uses spears instead of marketing’s traditional wide nets to get new customers, and now tech is enabling armies of spears. - WFA survey finds agency trading desks facing challenges from independent models
Jan 30, 2017 by Ginny Marvin
Brands are seeking greater transparency and control over programmatic buying practices, fueling growth for in-house and Independent Trading Desks.
From Marketing Land:
- How to check which URLs have been indexed without upsetting Google: A follow-up
Jan 30, 2017 by Paul Shapiro
How can we determine which of our site pages aren’t indexed without running afoul of Google’s guidelines? Columnist Paul Shapiro shares his methods. - Commercial success: 3 last-minute PPC tips to pump up the effectiveness of Super Bowl LI TV ad buys
Jan 30, 2017 by Purna Virji
Columnist Purna Virji shares her tips for advertisers in capitalizing on game-day search volume. - Increase the impact of your testing program in 2017
Jan 30, 2017 by Nick Iyengar
Columnist Nick Iyengar shares tips on how to take your organization’s testing program to the next level without investing in the latest technology and tools.
From Around The Web:
- 13 Free Tools to Test Website Speed, Practical Ecommerce
- The 2017 UX and User Research Industry Survey results are in!, UserTesting Blog
- Bizible Introduces Custom Attribution Modeling With Machine Learning Recommendation, Bizible
- Interviewing for a martech role when the interviewer doesn’t understand martech, Chief Marketing Technologist
- Ads on the web will get better with AMP. Here’s how., Accelerated Mobile Pages Project
Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.
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