MarTech Today: Alexa as ‘the UI for the enterprise,’ DeepIntent fights shadowy ads & Google Manufacturing Center’s API

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web.

From MarTech Today:

• Amazon wants to make Alexa the ‘UI for the enterprise’
  Dec 11, 2017 by Greg Sterling
  Alexa for Business could bring AI and ‘smart home automation’ to businesses large and small.
• DeepIntent decides to take on the Russian ad army
  Dec 11, 2017 by Barry Levine
  The New York City-based ad tech firm is launching what it says is the first political ad verification service by a DSP.
• CMOs should be measured by their results, not their spend
  Dec 11, 2017 by Joe Hyland
  Columnist Joe Hyland believes the most successful CMOs aren’t the ones who spend the most money; they’re the ones who invest in sophisticated martech stacks that produce big returns on revenue in the long term.

From Marketing Land:

• Google Manufacturer Center for product data expands scope, launches API
  Dec 11, 2017 by Ginny Marvin
  A new API, more countries and knowledge panel visibility give brands more incentive to use Google’s product data management tool.

From Around The Web:

• Platforms Need To Follow The Triopoly’s Playbook And Give Data A Day Job, AdExchanger
• What were the biggest ecommerce trends in 2017?, Econsultancy

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.