MarTech Today: Adobe’s new Virtual Analyst, USA Today uses AR to promote podcasts & ‘Alexa everywhere’

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web.

From MarTech Today:

• Adobe’s new Virtual Analyst doesn’t need questions to provide answers
  Sep 24, 2018 by Barry Levine
  The AI-powered addition to the Analytics Cloud is designed to alert marketers to data insights without being asked.
• How USA Today uses AR to promote a podcast series
  Sep 24, 2018 by Barry Levine
  “The City” series begins Monday, boosted by a multi-platform promotional effort that includes a 3D AR visualization with images, 3D animation and audio clips.
• What’s a CDP? Does your company need one?
  Sep 24, 2018 by Digital Marketing Depot
  Gartner predicts that the average US adult will own more than six smart devices by 2020, making cross-device IDs and identity resolution — the ability to consolidate disparate sets of data into an individual profile — a critical need for marketing effectiveness. As the number of touch points in the customer journey expands, Customer Data […]

From Marketing Land:

• Learn about people-based marketing from eight experts
  Sep 24, 2018 by Digital Marketing Depot
  For marketers, the battleground for customers has never been so competitive, or so complicated. Consumers now interact with your brand across a dizzying number of channels, touch points and devices. Marketers must embrace a paradigm shift: They must stop targeting personas and start targeting people.
• Amazon launches a dozen new devices to put ‘Alexa everywhere’
  Sep 21, 2018 by Greg Sterling
  Company is in a race with Google to control the smart home.

From Around The Web:

• Adobe, Microsoft and SAP Announce the Open Data Initiative to Empower a New Generation of Customer Experiences | Adobe Newsroom, news.adobe.com
• Artificial Intelligence Can Reinforce Bias, Cloud Giants Announce Tools For AI Fairness, www.forbes.com
• At Pinterest, AI implementations start small and add complexity over time | CIO Dive, www.ciodive.com
• Choosing a SaaS Product: 7 Non-Software Related Considerations, www.cmswire.com
• Global martech budgets are growing rapidly | WARC, www.warc.com
• Microsoft brings new brains to Azure AI at Ignite conference – CNET, www.cnet.com
• The CIO has “to be a little bit of everything” and focus on the business, www.information-age.com

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.