Martech: Martech is Marketing Logo
  • Topics
    Digital Transformation
    Marketing Operations
    Data
    Customer & Digital Experience
    Performance Marketing
    Marketing Management
    Special Reports
    MarTech Topics
  • Conference
  • Webinars
  • Intelligence Reports
  • White Papers
  • What is MarTech
    Mission
    Staff
    Newsletter
    Search Engine Land
    Third Door Media

Processing...Please wait.

MarTech » Digital Transformation » MarTech Today: Adobe and Tru Optik on OTT TV, Snap Inc.’s Google Glass-like Spectacles & more

MarTech Today: Adobe and Tru Optik on OTT TV, Snap Inc.’s Google Glass-like Spectacles & more

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: The resurgence of brand marketing in a demand generation world Nov 11, 2016 by Scott Vaughan Demand marketing is big in the B2B world right now, but columnist Scott Vaughan believes […]

Barry Levine on November 14, 2016 at 9:00 am

martech-today-1920x1080

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web.

From MarTech Today:

  • The resurgence of brand marketing in a demand generation world
    Nov 11, 2016 by Scott Vaughan
    Demand marketing is big in the B2B world right now, but columnist Scott Vaughan believes brand marketing must be core to your marketing effort and suggests a “brand plus demand” approach.

From Marketing Land:

  • [Podcast] Marketing Land Live #35: What is OTT TV? with guests from Adobe & Tru Optik
    Nov 11, 2016 by Matt McGee
    In this week’s episode, we visit with Andre Swanston, co-founder and CEO of Tru Optik, and Campbell Foster, Director of Product Marketing at Adobe, to discuss what marketers need to know about OTT video.
  • What it’s like to use Snap Inc.’s Google Glass-like Spectacles
    Nov 10, 2016 by Tim Peterson
    Hands on with Snap Inc.’s video-recording sunglasses.

From Around The Web:

  • Facebook buys CrowdTangle, a social analytics tool for publishers, venturebeat.com
  • 5 Email Marketing Automation Workflows to Build Today, www.searchenginejournal.com
  • 5 Keys to Adopting Marketing Automation, www.ducttapemarketing.com
  • Ad tech vendors: Publishers fail to do their programmatic homework, digiday.com
  • Celerant Technology Comes Out with a New Marketing Automation Platform to Help Retailers, www.martechadvisor.com
  • Facebook CTO explains social network’s 10-year mission: Global connectivity, AI, VR, venturebeat.com
  • How to Marry Marketing Automation with Social Advertising for B2B, blog.adstage.io
  • Mobile Web Push Hastens A World Where Apps Look Like The Web And The Web Looks Like Apps, adexchanger.com

New on MarTech

    Processes, visibility and optimization: The keys to digital marketing transformation
    Webinar: Grow revenue streams through web accessibility and compliance
    How to turn the great buyer resignation into B2B career opportunities
    HubSpot customers paying 12% more than in 2021
    Closing your team’s technical gap without hiring

About The Author

Barry Levine
Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.

Related Topics

Digital Transformation

Get the daily newsletter digital marketers rely on.

Processing...Please wait.

See terms.

ATTEND OUR EVENTS The MarTech Conference logo.

September 28-29, 2022: Fall

Start Training Now: Master Classes

Start Discovering Now: Spring



The SMX Conference logo.

Start Training Now:: SMX Advanced

November 14-15, 2022: SMX Next

March 8-9, 2022: Master Classes

Webinars

Agencies: Grow Revenue Streams Through Web Accessibility & Compliance

Protect Your Paid Advertising Spend Against Ad Fraud and Invalid Traffic

Build an Integrated Search Strategy Across Google, Amazon and YouTube

See More Webinars
Intelligence Reports

Enterprise SEO Platforms: A Marketer’s Guide

Enterprise Identity Resolution Platforms

Email Marketing Platforms: A Marketer’s Guide

See More Intelligence Reports
Featured White Paper

Digital Marketing Strategy Ebook

See More Whitepapers

Receive daily marketing news & analysis.

Processing...Please wait.

Topics

  • Transformation
  • Operations
  • Data
  • Experience
  • Performance
  • Management
  • All Topics
  • Home

Our Events

  • MarTech
  • Search Marketing Expo - SMX

About

  • What is MarTech
  • Contact
  • Privacy
  • Terms Of Use
  • Marketing Opportunities
  • Staff

Follow Us

  • Facebook
  • Twitter
  • LinkedIn
  • Newsletters
  • RSS

© 2022 Third Door Media, Inc. All rights reserved.