MarTech Today: Adobe Target’s new mobile tools, the FTC’s PrivacyCon & stopping click fraud

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web.

From MarTech Today:

• Adobe Target gets some new tools for mobile marketing
  Feb 28, 2018 by Barry Levine
  A Visual Experience Composer and a visual QA make it easier for non-technical users to modify in-app experiences.
• Engagement Labs scores top brands among offline and online influencers
  Feb 28, 2018 by Barry Levine
  Ferrari and Regions Bank rank highest among offline and online influencers, respectively.
• FTC PrivacyCon: How lessons learned by toy designers can inform marketers’ privacy policies
  Feb 28, 2018 by Robin Kurzer
  Are privacy concerns around connected toys a sign of what’s to come as IoT explodes?
• FTC PrivacyCon: Your email address is leaking and vulnerable
  Feb 28, 2018 by Barry Levine
  Opening an email can unknowingly share your email with other vendors, and hashed emails — a popular ‘protection’ among data providers — can be hacked.
• Here’s why you should absolutely join us at MarTech
  Feb 28, 2018 by MarTech Today
  Connect with your martech tribe at The MarTech® Conference, April 23-25 in San Jose, CA. Score $350 in savings on All Access Passes when you book by March 17. Register today! Hope to see in you in San Jose!
• Putting a stop to click fraud
  Feb 28, 2018 by Mary Wallace
  Where do we stand in the battle against invalid clicks that plagues online advertising? Columnist Mary Wallace sets the scene and outlines steps being taken.

From Marketing Land:

• An easy way to see if Google thinks your webpages are keyword relevant
  Feb 28, 2018 by Eric Enge
  Contributor Eric Enge shows us how to determine if a webpage is relevant for the keywords it targets and what do to when it falls flat.
  

From Around The Web:

• 4 things that brands are doing to win in the new video landscape, Think with Google
• Only 4% of marketers are taking dark social seriously, Econsultanc

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.