MarTech Today: Adobe launches Launch, AppNexus partners with Tru Optik & RiskIQ adds GDPR analytics

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web.

From MarTech Today:

• Adobe launches Launch, its next-gen tag management platform
  Nov 9, 2017 by Barry Levine
  The new offering lets third-party tool makers integrate their own features into the open platform.
• AppNexus, Tru Optik offer first partnership between an OTT SSP and a DMP
  Nov 9, 2017 by Barry Levine
  Forget all the acronyms. The partnership means that publishers of internet-delivered long-form TV can now offer audience segments to advertisers.
• RiskIQ adds GDPR analytics feature to its Digital Footprint service
  Nov 9, 2017 by Robin Kurzer
  The company’s analysis of major US banks reveals that 68% are not GDPR-compliant.
• A CMO confession: The 5 marketing lies I’ve told myself
  Nov 9, 2017 by Joe Hyland
  What marketing lies are you telling yourself? Contributor Joe Hyland comes clean with five marketing misconceptions that he’s pledging to overcome.
• Delivering great customer experiences doesn’t happen overnight
  Nov 9, 2017 by Dayle Hall
  Marketers are keen to deliver better customer experiences, but it takes time and a smart strategy. Columnist Dayle Hall shares four things you can do to make it happen.
• Pew Research Center says 45% of Americans get their news from Facebook
  Nov 9, 2017 by Amy Gesenhues
  The number of people getting news from social media continues to increase.

From Marketing Land:

• Unlock the power of 1st and 3rd party data
  Nov 9, 2017 by Digital Marketing Depot
  First-party data is what a company generates through interactions with their customers. It can include transaction data, website visitation, marketing, Customer Relationship Management (CRM) data and more. All of these data sources can and should be used to inform your understanding of who your existing customers are and how to attract new ones.
  
• 15 ways to ride the audience wave
  Nov 9, 2017 by Kevin Lee
  If you’re not taking advantage of the slew of targeting options available for audiences, you’re missing out. Columnist Kevin Lee shares 15 tools you should have in your targeting toolbox.

From Around The Web:

• B2B Ecommerce Best Practices for Today and 10 Years in the Future, Shopify
• Google AdSense Ad Balance Tool Officially Back, Search Engine Roundtable
• Snapchat’s big redesign planned for December 4: Here’s how it will work, Business Insider

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.