MarTech Today: Adobe buys Marketo, Segment adds data quality tracking & more

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.

From MarTech Today:

• Adobe to acquire Marketo for $4.75 billion
  Sep 20, 2018 by Amy Gesenhues
  After Reuters reported last week a deal was in the works, the two companies confirmed the acquisition on Thursday.
• Segment adds quality tracking for incoming data to its resume
  Sep 20, 2018 by Barry Levine
  The customer data platform is now helping to flag the validity of newly captured data, as it expands its role as a customer data infrastructure.
• Guide to the top marketing automation platforms
  Sep 20, 2018 by Digital Marketing Depot
  Regardless of your company’s size and marketing sophistication, marketing automation tools can provide the following benefits to the organization: Increased marketing efficiency. Enhanced ability to generate more and better-qualified leads. A multichannel view of prospect behavior. Better alignment of sales and marketing goals. Improved lead conversion and ROI. MarTech Today’s “B2B Marketing Automation Platforms: A […]

From Marketing Land:

• Join Lytics and Merkle for the ‘Customer Data Challenge’ webinar
  Sep 20, 2018 by Digital Marketing Depot
  How much are data silos costing you? Can you honestly say that your customer data is clean, unified and consistent across all marketing channels? Join our martech experts from Merkle and Lytics as they explain how unifying customer data can result in a more efficient martech stack.

From Around The Web:

• How taking control of its marketing technology helped Sprint grow sales , Think with Google
• How To Get Started With Email Marketing Automation, Ignite Visibility
• Social Media Image Sizes for 2018: A Guide for Marketers, Social Media Examiner
• Amazon reveals redesigned 2018 Echo Dot, Echo Plus, and Echo Show, VentureBeat

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.