MarTech Today: Adobe buys Magento, Spredfast launches Vault & the difference between data controllers and processors

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.

From MarTech Today:

• • Adobe suits up for e-commerce competition with its purchase of Magento
    May 22, 2018 by Barry Levine
    The $1.68 billion acquisition of the popular open source platform prepares Adobe for e-commerce battle with Salesforce, SAP, Oracle and others.
  • Spredfast launches Vault to better control access to brands’ social accounts
    May 22, 2018 by Barry Levine
    A browser plugin, it goes beyond social management platforms’ capabilities by offering native control, hidden logins, time windows and audits.
  • 3 management models that help streamline today’s martech operations
    May 22, 2018 by Andy Betts
    Contributor Andy Betts outlines three ways of thinking about your marketing department in this age of rapid innovation.
  • The story of data, Part 3: Who owns it?
    May 22, 2018 by Robin Kurzer
    Most marketers say that while consumers are the true owners of their own data, data controllers are responsible for its stewardship once it’s shared.
  • Data controllers and data processors: The difference and why it matters in GDPR
    May 22, 2018 by Robin Kurzer
    As the May 25 deadline for compliance with the European legislation looms, it’s increasingly important to understand the difference between the two key roles.

  From Marketing Land:

  • Tips on leveraging personal name collisions in online reputation management
    May 22, 2018 by Chris Silver Smith
    Each person may be as unique as a snowflake, but there’s a good chance they share a name with someone else. Contributor Chris Silver Smith explains how this impacts online reputation management.
    
  • What negative SEO is and is not
    May 22, 2018 by Joe Sinkwitz
    In the first of a six-part series on negative SEO and its effect on links, content and user signals, contributor Joe Sinkwitz sets the tone by dispelling myths and providing definitions of key concepts.
  • Ask the SMXpert: SEO markup and structured data
    May 22, 2018 by Debra Mastaler
    Looking for insights into newer markup options and advanced structured data? SMXpert Alexis Sanders shares additional pointers to help you refine, update and optimize your content.

  From Around The Web:

  • Twitter is killing several of its TV apps, too, TechCrunch
  • Why modern marketing is as much about mindset as technical skills, Econsultancy

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.