MarTech Today: Adjust battles ‘SDK spoofing,’ tips for martech implementation & Facebook bans cryptocurrency ads
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Adjust launches solution to battle new evolution of ‘SDK spoofing’ for app installs Jan 31, 2018 by Barry Levine The mobile attribution firm says this undiscussed kind of fraud can impact […]
Barry Levine on February 1, 2018 at 9:00 am | Reading time: 2 minutes
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web.
From MarTech Today:
- Adjust launches solution to battle new evolution of ‘SDK spoofing’ for app installs
Jan 31, 2018 by Barry Levine
The mobile attribution firm says this undiscussed kind of fraud can impact up to 80 percent of attributed installs in given campaigns. - 3 tips to make every martech implementation a success
Jan 31, 2018 by Mary Wallace
Implementing new marketing tools and technologies is no easy task. Columnist Mary Wallace shares three tips to ensure your next martech implementation is successful.
From Marketing Land:
- Instagram adds option to schedule posts via new Graph API as old Platform API nears shutdown
Jan 30, 2018 by Tim Peterson
Businesses will also be able to see the public posts that mention and tag their brands as well as other business profiles through the API.
- Facebook will ban all ads promoting cryptocurrency
Jan 30, 2018 by Tim Peterson
Facebook is looking to lock down the ways that its ad platform can be misused.
From Around The Web:
- Dentsu Aegis’ Ad Tech Integrations With Publishers Take Off, AdExchanger
- Signs You May Need a Customer Data Platform, CMS Wire
- The 6 Critical Chatbot Statistics for 2018, Convince and Convert
Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.
Related stories