MarTech Today: Adgorithms’ “self-driven” marketing/ad platform, AMP on mobile search results & more
Dig deeper into Digital transformation: What is digital transformation? Breaking down the digital transformation of today’s customer journeys It’s time for CMOs to talk business MarTech’s digital transformation experts to follow Here’s our daily recap of what happened in marketing technology, as reported on MarTech and other places across the web. From Marketing Land: Adgorithms […]
Barry Levine on August 3, 2016 at 9:00 am | Reading time: 2 minutes
Here’s our daily recap of what happened in marketing technology, as reported on MarTech and other places across the web.
From Marketing Land:
- Adgorithms launches expanded version of “world’s first self-driven marketing/ad platform”
Aug 2, 2016 by Barry Levine
Albert 2.0 offers more channels and capabilities for ads and emails than its earlier self. - Google: AMP content coming soon to organic mobile search results
Aug 2, 2016 by Greg Sterling
Despite faster loading and better performance, Google says there won’t be a ranking boost.
- Take the guesswork out of marketing automation technology
Aug 2, 2016 by Digital Marketing Depot
More marketers are implementing marketing automation to maximize the value of their data, improve engagements, and effectively measure effectiveness. While automation technology also helps companies become more data-driven to improve accountability, it can be challenging to understand how to make the most of its functionality. - App Annie adds Marketing Intelligence to her lineup
Aug 2, 2016 by Barry Levine
New report brings data on marketing and in-app ads to company’s existing reports on app stores, usage, and audiences. - How does Google’s local algorithm work in 2016?
Aug 2, 2016 by Andrew Shotland
Columnist Andrew Shotland shares insights gleaned from a large-scale statistical analysis of local search ranking factors in Google.
From Around The Web:
- Cloud Hosting vs. Traditional Hosting: Why Hosting Your Blog in the Cloud Is Better, www.blogherald.com
- eCommerce usability: the ultimate guide, yoast.com
- 11 rules to follow when building a chatbot, venturebeat.com
- Marketers: There’s More Than One Way to Skin a Stack, www.cmswire.com
- Simplifying Marketing Technology: A Practical How-to Framework for Every Marketer’s Needs, www.martechadvisor.com
- The Top-Rated Content Marketing Software Platforms, www.marketingprofs.com
- Why Facebook Bots Have Amazing Potential (And Why You Should Still Ignore Them), blog.kissmetrics.com
Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.
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