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MarTech » Connected TV and OTT » MarTech Today: Addressable TV, Receptiv’s mobile web video ad format & email security

MarTech Today: Addressable TV, Receptiv’s mobile web video ad format & email security

Here’s our recap of what happened in marketing techology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Addressable TV from the media buyer’s perspective: What’s hype vs. reality Nov 17, 2017 by Ginny Marvin With the application of data, TV buying is slowly starting to take on characteristics already […]

Barry Levine on November 20, 2017 at 9:00 am

Here’s our recap of what happened in marketing techology, as reported on MarTech Today, MarTech and other places across the web.

From MarTech Today:

  • Addressable TV from the media buyer’s perspective: What’s hype vs. reality
    Nov 17, 2017 by Ginny Marvin
    With the application of data, TV buying is slowly starting to take on characteristics already innate to digital marketing.
  • Receptiv launches first mobile web video ad format built for user experience standards
    Nov 17, 2017 by Barry Levine
    The company — formerly MediaBrix — is now expanding beyond in-app video to offer a format tuned to IAB’s LEAN and the Coalition for Better Ads’ guidelines.
  • To deliver connected experiences, Xerox CMO constantly evaluates brand’s marketing tools
    Nov 17, 2017 by Amy Gesenhues
    Xerox CMO Toni Clayton-Hine shares how her brand uses martech to connect the dots throughout the customer journey.
  • Criteo integrates LiveRamp’s IdentityLink into its Commerce Ecosystem
    Nov 17, 2017 by Barry Levine
    The partnership gives Criteo a wider access to offline purchase behavior for its ad targeting, and gives LiveRamp a bigger footprint in Europe.
  • Report: Location data provides ways to differentiate in a commoditized banking sector
    Nov 17, 2017 by Greg Sterling
    Personalization, improved efficiency and enhanced customer experiences are some of the examples cited in the Unacast quarterly report.
  • Intent is ROI’s hottest up-and-coming power source
    Nov 17, 2017 by John Steinert
    Purchase intent is nothing new, but not everyone realizes we’re already using it. Columnist John Steinert explains how you can take advantage of sources of intent available to you now to help you gain a competitive advantage.
  • Email security: What marketers need to know
    Nov 17, 2017 by Alyssa Nahatis
    How can you stem the tide of spamming, phishing and other cyber threats? Contributor Alyssa Nahatis walks you through email authentication standards and deliverability best practices to help ensure your email marketing stays safe.

From Marketing Land:

  • Facebook debuts web-based VR experiences within standard News Feed
    Nov 17, 2017 by Tim Peterson
    Sony’s film, “Jumanji,” and British museum The National Gallery have posted early examples of “360 experiences” on Facebook.

From Around The Web:

  • Are retail brands ditching mobile apps? A look at some stats & case studies, Econsultancy
  • Top 3 Reasons Why 84% of Digital Transformation Projects Fail, Get Elastic

New on MarTech

    A winding path to marketing and analytics
    Contentstack debuts no-code Automation Hub
    Why we care about advertising: A marketer’s guide
    Instacart launches shoppable ads
    The rise of omnichannel content platforms

About The Author

Barry Levine
Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.

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