Martech: Martech is Marketing Logo
  • Topics
    Digital Transformation
    Marketing Operations
    Data
    Customer & Digital Experience
    Performance Marketing
    Marketing Management
    Special Reports
    All Topics
  • Conference
  • Webinars
  • Intelligence Reports
  • White Papers
  • What is MarTech

Processing...Please wait.

MarTech » Digital Transformation » MarTech Today: Acxiom’s Audience Cloud, picking the lock on Pandora’s box & using Alexa to get new customers

MarTech Today: Acxiom’s Audience Cloud, picking the lock on Pandora’s box & using Alexa to get new customers

Here’s our recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From Marketing Land: Acxiom launches Audience Cloud for unified audience segmentation and targeting Jan 6, 2017 by Barry Levine The marketing data provider says this self-service tool is the first to provide people-based targeting for […]

Barry Levine on January 9, 2017 at 9:00 am | Reading time: 2 minutes

martech-today-1920x1080

Here’s our recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web.

From Marketing Land:

  • Acxiom launches Audience Cloud for unified audience segmentation and targeting
    Jan 6, 2017 by Barry Levine
    The marketing data provider says this self-service tool is the first to provide people-based targeting for all selected publishers at once.
  • Data privacy: Picking the lock on Pandora’s box
    Jan 6, 2017 by Lewis Gersh
    Columnist Lewis Gersh says the development of smart technology, which can surreptitiously harvest consumer data in everything from toys to televisions, raises concerns that the ad industry can’t afford to ignore.

From Marketing Land:

  • Alexa, can you acquire new customers for marketers?
    Jan 6, 2017 by Tim Peterson
    If smart assistants like Amazon’s Alexa make it easy to re-order products, how can brands get people to try out something new?

From Around The Web:

  • Snapchat Partners With Moat as Part of Its Latest Measurement Play, www.martechadvisor.com
  • Easy Tips for WordPress Beginners to Get Started in 2017, www.wpexplorer.com
  • How Do You Educate People New to WordPress?, wptavern.com
  • Good Alexa, Bad Alexa: Amazon’s Talking OS Is Everywhere, www.wsj.com
  • Buyers Cross Boundaries As Ad Tech Grows Up (A Little), adexchanger.com
  • AMP Roadmap Update for End-Q4 2016, amphtml.wordpress.com
  • Welcoming more devices to the Daydream-ready family , https://www.blog.google
  • L’Oreal Paris is bringing Snapchat Spectacles to the red carpet for the Golden Globes, digiday.com

New on MarTech

    Webinar: The key to email marketing success
    The FTC weighs in on customer data privacy
    Whatever happened to customer journey orchestration?
    The latest jobs in martech
    B2B buyers are much more concerned about a company’s values than the general public

About The Author

Barry Levine
Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.

Related Topics

Digital Transformation

Get the daily newsletter digital marketers rely on.

Processing...Please wait.

See terms.

ATTEND OUR EVENTS The MarTech Conference logo.

September 28-29, 2022: Fall

Start Training Now: Master Classes

Start Discovering Now: Spring



The SMX Conference logo.

Start Training Now:: SMX Advanced

November 14-15, 2022: SMX Next

March 8-9, 2022: Master Classes

Webinars

Tracking Growth From Organic Search

Beyond the Buzzword: Transform Digitally to Drive Organic & SEO Growth

Leap or Linger: Determining Which Ad Platforms to Test for Your B2B Brand

See More Webinars
Intelligence Reports

Enterprise Marketing Performance Management Platforms: A Marketer’s Guide

Enterprise Customer Journey Orchestration Platforms: A Marketer’s Guide

Enterprise Account-Based Marketing Platforms: A Marketer’s Guide

See More Intelligence Reports
Featured White Paper

The CMO’s Formula To 3x Your Digital Marketing Campaign Results

See More Whitepapers
Search Our Site

Receive daily marketing news & analysis.

Processing...Please wait.

Topics

  • Transformation
  • Operations
  • Data
  • Experience
  • Performance
  • Management
  • All Topics
  • Home

Our Events

  • MarTech
  • Search Marketing Expo - SMX

About

  • What is MarTech
  • Contact
  • Privacy
  • Terms Of Use
  • Marketing Opportunities
  • Staff

Follow Us

  • Facebook
  • Twitter
  • LinkedIn
  • Newsletters
  • RSS

© 2022 Third Door Media, Inc. All rights reserved.