MarTech Today: ABM at Dreamforce, Ad-mageddon ad blocking and more
Dig deeper into Digital transformation: What is digital transformation? Breaking down the digital transformation of today’s customer journeys It’s time for CMOs to talk business MarTech’s digital transformation experts to follow Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: […]
Barry Levine on November 1, 2017 at 9:00 am | Reading time: 1 minute
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web.
From MarTech Today:
- 3 ABM themes to expect at Dreamforce 2017
Oct 31, 2017 by Peter Isaacson
More people are paying attention to Account-Based Marketing, and the conference attendees at Dreamforce are no exception. Columnist Peter Isaacson discusses three ABM themes that will dominate the event.
From Marketing Land:
- Ad-mageddon! Ad blocking, its impact, and what comes next
Oct 31, 2017 by Anthony Muller
Contributor Anthony Muller talks with the IAB, publishers, agencies and Adblock Plus to get their perspectives on the rise of ad blocking, its effects on the digital ad ecosystem, and what we can expect to see in the future.
From Around The Web:
- 3 Ways Blockchain Will Revolutionize Digital Marketing, MarTech Advisor
- EU Regulations on Consumer Data & Marketing: GDPR Compliance, MarketingProfs
- RiskIQ Announces GDPR PII Analytics Solution for Website Compliance, Globe Newswire
Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.
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About the author
Contributor
Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.