MarTech Today: 33Across’ ‘first open exchange for only viewable inventory,’ Innovid’s OTT Composer & your AI doesn’t need ballgame tix

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web.

From MarTech Today:

• 33Across launches ‘first open exchange with only viewable inventory’
  Sep 27, 2018 by Barry Levine
  The ad platform’s new AttentionX exchange scores ad space pre-exchange, making a viewability guarantee ‘superfluous.’
• Video platform Innovid launches first multi-platform OTT video-ad composing tool
  Sep 27, 2018 by Barry Levine
  The OTT Composer allows a user to create one interactive video ad that is then rendered for many different environments.
• Your AI does not need tickets to the big game
  Sep 27, 2018 by Rex Briggs
  Only when we address all of the ways that fraud and inefficiency have plagued media buying will we end their threat to a healthy, thriving marketplace.

From Marketing Land:

• Connect with the best and brightest marketers at SMX East
  Sep 27, 2018 by Marketing Land
  You are part of an exclusive community — a community of passionate, creative, driven search marketers eager to learn the latest tactics to boost conversions, drive sales, and increase awareness. SMX® East is your chance to connect with others like you.

From Around The Web:

• A Marketer’s Guide to Website Accessibility: The Importance of Inclusive Design, Vertical Measures
• Your Marketing Technology Stack is Missing the Mark: How Retailers Can Overcome, DealerScope
• Forget AR: Visual search will be the hottest ecommerce tech among millennials, Marketing Tech
• Setting Expectations on Excel’s Addition of AI, CMSWire