MarTech Minute: ASG MarTech launches tools for agencies and marketers
A quick round up of the latest marketing technology news and announcements.
SUITE DREAMS. ASG MarTech, a portfolio of digital marketing tools, announced the launch of Traject – a new suite of innovative marketing solutions for agencies and marketers to grow their businesses and provide value for their customers. In addition to the umbrella brand of Traject, ASG MarTech launched two new sub-brands: Traject Social and Traject Data. Why we care: If you are an ASG MarTech customer, now you can access a software suite that includes social media management, review and reputation management, data visualization and analytics, and SEO. Sounds like an ecosystem to us. Source: ASG MarTech
PLUG AND PLAY. Video marketing tool Playable announced an API integration with MailChimp that will allow marketers to share quick videos within emails from Playables’ newly released Stock Video Library or their own existing video content on YouTube, Twitter, Facebook or Instagram. Why we care: Over the last year Mailchimp increasingly has been building out a marketing platform that goes way beyond email. It will be fascinating to see how it continues to evolve. Source: Playable