Markets with home service ads: Service-area businesses are coming back to the local results
There's good news and there's bad news in the local service-area business space. Contributor Joy Hawkins brings us up to date.
After my column about Home Service Ads came out last week, I got a message from Google with some great news. They told me two things:
- Google plans to add pure service-area businesses (SABs) back into the local results — this includes home-based businesses.
- The disappearance of results for home-based businesses in markets without Home Service Ads was due to a bug (not intentional), which Google says should be resolved soon.
So, almost a year after deciding to remove service-area businesses from the local results, I’m starting to see that Google is adding them back.