Marketo publishes winter release notes, plans for better integration capabilities in 2020
Components including the Microsoft Dynamics and LinkedIn integrations will be updated to improve data efficiencies.
Marketo has published its January 2020 release notes for its Marketo Engage Adobe application. The release is scheduled for Friday, January 17 at 6 PM PT.
Key updates will be rolling out across the core Marketo Engage Adobe Application and Account-Based Marketing (ABM) tools. The planned update includes enhancements to the Microsoft Dynamics integration that will allow for real-time syncing of leads and contacts between Marketo Engage and Microsoft Dynamics, LinkedIn lead-generation forms with additional field mapping and multi-instance management capabilities.
Why we care
The changes should help sales and marketing users improve their management of customer and prospect data between Microsoft Dynamics and Marketo Engage. Additional LinkedIn field mapping should help users build more robust customer profiles and identify better prospects.
Marketo’s latest ABM solution, New Account Discovery, will also be launching in beta. The solution is designed to help sales users discover net-new targets using Adobe’s AI-driven customer profile model.
More on the news
- Additional releases will be pushed out throughout the quarter, including updates to Bizible, Marketo Sky and Sales Insight.
- As part of Marketo’s ongoing integration with parent company Adobe and aligning release structures, the company also announced plans to shift the deprecation of TLS 1.0 and TLS 1.1 to January 13, 2020.