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MarTech » Marketing Management » MarketingDay: Early bird rate for SMX East ends soon, TV Time launches analytics platform & more

MarketingDay: Early bird rate for SMX East ends soon, TV Time launches analytics platform & more

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Debra Mastaler on August 7, 2018 at 4:02 pm

Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web.

From Marketing Land:

  • 5 key characteristics that enable companies to cultivate customer advocates
    Aug 7, 2018 by Matt Zilli
    What makes a company compelling enough to win advocates? Contributor Matt Zilli lists the things a brand needs to inspire loyalty and passion.
  • Don’t miss out on the best offer to attend SMX East
    Aug 7, 2018 by Lauren Donovan
    Struggling with how (and why) to optimize your site for speed, whether to focus on voice search, or how to measure cross-channel search campaigns? Attend SMX® East, October 24-25 in New York City to train with SEO and SEM experts at the top of their game and get the answers you need.
  • TV-watching viewer app TV Time launches an analytics platform
    Aug 7, 2018 by Barry Levine
    The self-service platform offers sentiment analysis and user-generated content about specific programs, across broadcast, cable and OTT TV.

Recent Headlines From MarTech, Our Sister Site Dedicated To Marketing Technology:

  • The challenge and promise of ‘digital everything’ attribution
    Aug 7, 2018 by Brian Handly
    Contributor Brian Handly explains why attribution is still an unsolved problem despite the proliferation of available data.
  • Marketing analytics platform CaliberMind launches ABM Converter
    Aug 7, 2018 by Barry Levine
    The new offering lets marketers convert their current platforms to account-based marketing, at what CaliberMind says is a fraction of the time or cost.
  • Bridg announces ‘first CDP’ for brick-and-mortar retailers
    Aug 7, 2018 by Barry Levine
    Coupled with a CRM, the new platform will link deterministic and probabilistic profiles of customers to help target active as well as lapsed ones.

Online Marketing News From Around The Web:

  • Facebook taps banks, but for chatbots not purchase data like Google, Techcrunch
  • Attracting Users To Evaluate Your Product, Smashing Magazine
  • Big Surveys Are A Big Mistake, GetFiveStars
  • Everything You Need to Know About Instagram Story Ads, Wordstream
  • How consumer packaged goods shoppers make decisions, Think With Google
  • What We Learned From 43 Million Facebook Posts, Buffer
  • What You Need to Know About B2B Video in 2018, Convince and Convert
  • YouTube removes Alex Jones channel for violating its community guidelines, 9 to 5 Google

Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.


New on MarTech

    Marketing operations talent is suffering burnout and turnover

    Antitrust bill could force Google, Facebook and Amazon to shutter parts of their ad businesses

    Unveiling our first MarTech Intelligence Report on email marketing platforms

    How product analytics can unite marketing and product teams to boost customer lifetime value

    Create a B2B GTM strategy that buyers, execs and revenue teams love

About The Author

Debra Mastaler
Debra Mastaler is an internationally recognized authority on link building and is an OMCP Certified Link Building Trainer. Based in Washington DC, Debra is also a columnist for Search Engine Land, has written for or been featured in numerous tech publications and is active on the search marketing conference circuit as a speaker and trainer. Debra serves as a judge for the Landy Awards and is the President of Alliance-Link.com. Connect with Debra on Twitter and LinkedIn to stay in touch.

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